Submitted by Cool Effect
Businesses are stepping up for the planet, investing in sustainable solutions and working towards decarbonization faster than any other period. Demand for carbon offsets is at an all-time high. Ecosystem Marketplace recently confirmed that the voluntary carbon market exceeded a record $1 billion worth of transactions in 2021, far outpacing any other year. The number of Cool Effect’s corporate partners from every sector continues to grow. They are moving towards decarbonization in creative and unique ways while offsetting what can’t be mitigated.
The types of businesses, their size and specific needs for offsets vary. For example, Cool Effect has had a number of creative production companies that work to reduce their impact while adhering to industry and union requirements on set. The Martin Agency has shared its ideas and solutions for decarbonization with others in the same sector. Working internally, the company made great strides toward reducing waste and lowering emissions on set, and then voluntarily offset the rest. Cool Effect recently partnered with Sitecore who has challenged itself to decarbonize operations fast but is not waiting for that herculean job to be completed. They have taken immediate action to reduce their corporate mandated travel and have offset what is unavoidable.
Cool Effect also partners with Airspace whose main purpose is to transport critical healthcare items like life-saving organs and other life altering cargo. This transportation is time-sensitive so Airspace must use the most efficient means of shipping possible. As a result, Airspace works with Cool Effect to offset all emissions that cannot be avoided. Corso created Green Shipping Protection which mitigates the impact to the environment while also protecting deliveries from loss or theft. These are just a handful of examples of companies large and small that are permanently reducing emissions plus investing in high-quality carbon offsets.
Corporate interest and purchase data from 2021 illustrate an encouraging trend for Cool Effect:
It’s also important to showcase the impact that carbon offset purchases have had on Cool Effect carbon reducing projects. Carbon finance is a lifeline for these projects with communities in need across the globe. Highlights include:
These are just a few standout examples of the tangible impact that Cool Effect is seeing as a result of project support, and an encouraging sign for the months ahead.
Understanding impact has become a key factor for businesses; as they work toward net-zero commitments, many are looking for verification and impact of the carbon credits they’ve purchased. They’re asking questions about the science, the communities, and how each project is using their dollars, particularly at a time when carbon offset prices continue to increase.
“Businesses are looking to make a meaningful impact with their broader ESG goals. Return buyers are leading the way, but we expect to see a continued influx of new organizations investing in carbon credits as part of their path to reach net-zero emissions, and it’s an encouraging sign,” said Jodi Manning, Cool Effect’s VP, Director of Marketing & Partnerships. “In 2022, we need to continue to reduce more and reduce faster, building on the momentum from recent months. The relentless pursuit of a cooler climate is far from over.”
To learn more about how to partner with Cool Effect to develop a meaningful sustainability and carbon offset program, please visit cooleffect.org/for-business.
Cool Effect is a San Francisco Bay Area 501(c)(3) nonprofit dedicated to reducing carbon emissions around the world by allowing individuals, businesses, organizations and universities to create a tangible impact on climate change by funding the highest quality carbon reduction projects that are verifiably and measurably reducing global warming emissions. The organization was founded by Dee and Richard Lawrence on their passionate belief that support of carbon offset projects will create a cumulative effect that will reduce and prevent carbon pollution. Like the Butterfly Effect, The Ripple Effect, and others, a single action can have global impact.
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