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Cool Effect

Cool Effect is a San Francisco Bay Area 501(c)(3) nonprofit dedicated to reducing carbon emissions around the world by allowing individuals, businesses, organizations and universities to create a tangible impact on climate change by funding the highest quality carbon reduction projects that are verifiably and measurably reducing global warming emissions. The organization was founded by Dee and Richard Lawrence on their passionate belief that support of carbon offset projects will create a cumulative effect that will reduce and prevent carbon pollution. Like the Butterfly Effect, The Ripple Effect, and others, a single action can have global impact.

    Understanding Where Your Money Goes & Cool Effect’s Commitment to Pricing Transparency  Image

    POSTED 

    04-18-23

    Understanding Where Your Money Goes & Cool Effect’s Commitment to Pricing Transparency

    Many businesses aren’t just talking about carbon credits - they’re investing millions of dollars in them. And with all that money being spent, many are raising questions about the integrity and transparency of the projects that are being funded.
    How To Put a Price on Carbon: What Goes Into Determining the Price per Tonne of a Carbon Project? Image

    POSTED 

    04-11-23

    How To Put a Price on Carbon: What Goes Into Determining the Price per Tonne of a Carbon Project?

    In the voluntary carbon market, carbon emitters voluntarily pay to offset unavoidable emissions by investing in high-quality carbon credits from carbon-reducing projects across the globe.
    Cool Effect Debuts Video Content Hub To Provide Education for the Voluntary Carbon Market Image

    POSTED 

    04-03-23

    Cool Effect Debuts Video Content Hub To Provide Education for the Voluntary Carbon Market

    Cool Effect, a Bay Area based nonprofit dedicated to supporting voluntary carbon projects around the globe, is releasing its first-ever video series to kick off Earth Month, dedicated to providing education for those interested in learning about tools for climate action.
    A Commitment to Rigor & Integrity: Exploring Cool Effect’s Approach to Selecting High-Quality Carbon Reducing Projects Image

    POSTED 

    10-13-22

    A Commitment to Rigor & Integrity: Exploring Cool Effect’s Approach to Selecting High-Quality Carbon Reducing Projects

    Thanks to everything from historic climate policies to being a topic of interest on late night television, the recent focus on carbon offsets — and the Voluntary Carbon Market as a whole
    Why Resilient Grasslands Are Unsung Heroes in the Fight Against Climate Change Image

    POSTED 

    09-12-22

    Why Resilient Grasslands Are Unsung Heroes in the Fight Against Climate Change

    Whether they’re savannahs, prairies, or steppes, Earth’s grasslands are heroes in the fight against climate change — no matter what you call them.
    Upholding the Integrity of the Voluntary Carbon Market: Organizations You Need To Know  Image

    POSTED 

    07-18-22

    Upholding the Integrity of the Voluntary Carbon Market: Organizations You Need To Know

    The voluntary carbon market, which exceeded $1 billion in transactions in 2021, has shown no signs of slowing down in recent months.
    Cool Effect Celebrates the Good on the Ground and Positive Impact of Carbon-Reducing Projects Image

    POSTED 

    04-05-22

    Cool Effect Celebrates the Good on the Ground and Positive Impact of Carbon-Reducing Projects

    Cool Effect, a Bay Area based nonprofit dedicated to supporting voluntary carbon projects around the globe, is celebrating the positive impact carbon credits can have for people and planet by highlighting “The Good on the Ground”
    Climate Outlook: An Encouraging Look at Corporate Action for Earth Image

    POSTED 

    02-17-22

    Climate Outlook: An Encouraging Look at Corporate Action for Earth

    Businesses are stepping up for the planet, investing in sustainable solutions and working towards decarbonization faster than any other period.
    The State of Carbon Pricing Image

    POSTED 

    11-17-21

    The State of Carbon Pricing

    Earlier this month, key government and environmental figures met to discuss the best path to accelerate climate action toward the goals of the Paris Agreement.
    Cool Effect and American Airlines Celebrate One Year of Partnership and Carbon Emissions Reductions Image

    POSTED 

    09-17-21

    Cool Effect and American Airlines Celebrate One Year of Partnership and Carbon Emissions Reductions

    Cool Effect, a Bay Area-based nonprofit dedicated to supporting projects around the globe that reduce carbon emissions, and American Airlines, one of the world’s largest airlines
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