Now Reading
Bacardi GTR Launches Pop-Up Spotlighting Patrón Cristalino at MIA
By Faye Bartle
Bacardi GTR Launches Pop-Up Spotlighting Patrón Cristalino at MIA
By Faye Bartle
Published 11 hours ago
Submitted by Bacardi Limited
Originally published by TRBusiness
Bacardi Global Travel Retail (GTR) launched a dynamic pop-up activation spotlighting Patrón Cristalino, the brand’s latest super-premium innovation, at Miami International Airport (MIA) in May.
The month-long promotion celebrated the new crystal-clear, oak-aged Patrón expression while also reinforcing the company’s commitment to reducing its impact on the environment by repurposing key structures from previous Patrón activations at MIA.
To reduce waste, Bacardi GTR reused and refreshed the pop-up’s signature agave-inspired lattice bar structure, a fixture used at MIA for three consecutive years.
Continue reading here.
Bacardi Limited
Bacardi Limited
Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 163 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn and Instagram.
More from Bacardi Limited
