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Bacardi GTR Launches Pop-Up Spotlighting Patrón Cristalino at MIA

By Faye Bartle

Bacardi GTR Launches Pop-Up Spotlighting Patrón Cristalino at MIA

By Faye Bartle

Published 11 hours ago

Submitted by Bacardi Limited

Person serving the Patrón Cristalino
The pop-up spotlights the new crystal-clear, oak-aged Patrón Cristalino. Image courtesy of TRBusiness

Originally published by TRBusiness

Bacardi Global Travel Retail (GTR) launched a dynamic pop-up activation spotlighting Patrón Cristalino, the brand’s latest super-premium innovation, at Miami International Airport (MIA) in May.

image of pop-up shop
Re-purposing the existing promotional materials means that waste is reduced while retaining the premium aesthetic Patrón is known for. Image courtesy of TRBusiness

The month-long promotion celebrated the new crystal-clear, oak-aged Patrón expression while also reinforcing the company’s commitment to reducing its impact on the environment by repurposing key structures from previous Patrón activations at MIA.

images of the pop up shop and bottle
Patrón Cristalino is a blend of aged 100% Blue Weber agave añejo tequila filtered through charcoal. Image courtesy of TRBusiness

To reduce waste, Bacardi GTR reused and refreshed the pop-up’s signature agave-inspired lattice bar structure, a fixture used at MIA for three consecutive years.

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Bacardi Limited

Bacardi Limited

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 163 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn and Instagram.

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