With consumers choosing to drink alcoholic and non-alcoholic cocktails at the same occasion, without any social stigma, the stage is set for a period of non-alcoholic and low-proof (NoLo) experimentation.
As the mindful drinking movement matures, consumers will expect similar values from the brands they interact with, encouraging ongoing moves toward sustainability and community-building within the industry.
This significant step will see Bacardi remove almost 275 tons of single-use plastic used annually and has been achieved through innovative new designs that remove plastic or replace it with a sustainably sourced alternative.
Family-owned spirits company, Bacardi is relaunching Shake Your Future in Paris to give young adults in the capital the life-changing opportunity to train as a professional bartender and at the same time help the city’s bars and restaurants
Family-owned Bacardi continues to commit to creating positive impact and opportunities within the hospitality industry through its partnership with the Chaplin School of Hospitality & Tourism Management at Florida International University (FIU).
Bacardi, the world’s largest privately held spirits company, is cutting approximately 140 tons of single-use plastic annually, by removing plastic pourers from its bottles in the U.S., Canada, Puerto Rico, Spain and Portugal.
Family-owned spirits company, Bacardi is launching its biggest-ever edition of Shake Your Future this week, as it offers 50 unemployed young adults in Italy a life-changing opportunity to train as a professional bartender.