Now Reading
The Spirit of Bacardi: Using Culture To Lift a Legacy
By Eliot MIzrachi, Page
The Spirit of Bacardi: Using Culture To Lift a Legacy
By Eliot MIzrachi, Page
Published 09-27-24
Submitted by Bacardi Limited
Originally published by the Arthur W. Page Society on Page.org
In a world where economic uncertainty and shifting consumer behaviors challenge even the most established brands, the power of a strong corporate culture has never been more evident. For Jessica Merz, vice president of global corporate communications at Bacardi, nurturing this culture is not just a priority; it’s the foundation upon which the company’s recent success has been built.
Through a multifaceted culture review (more on that below), the company developed three cultural pillars: Fearless, Family, and Founders—the 3 Fs. As the company set out to embark on its bold 10-year strategy, these would serve as the foundation for how it would be achieved.
Continue reading here
Bacardi Limited
Bacardi Limited
Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn or Instagram.
More from Bacardi Limited
