To be a visionary, you need to be bold and fearless. That captures the essence of Colin Asare-Appiah, Trade Director of Culture and Lifestyle at Bacardi, who is the 2024 recipient of the Tales Visionary Award by the Tales of the Cocktail Foundation (TOTCF).

The honor is part of the 18th annual Spirited Awards® which recognizes beverage professionals, products, and establishments across every facet of the spirits and cocktail community on a global scale. In partnership with Forbes, the Spirited Awards® official media partner, TOTCF will honor recipients during the Tales of the Cocktail® (TOTC) conference taking place in July in New Orleans. Read more. 

To be honored with this award, one must have:

• Made unique and lasting contributions to the accessibility and intersectionality of the global drinks community
• Shaped the beverage landscape
• Served as a leader and mentor

Colin has done all that and more as an advocate for inclusivity including co-authoring the book, Black Mixcellence: A Comprehensive Guide to Black Mixology, sharing coveted drink recipes from the world's top mixologists — plus true stories of the historical impact of Black people in Mixology. 

Bacardi Limited

Bacardi Limited

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 163 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn and Instagram.

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