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Fifth Third Joins Mastercard’s Priceless Planet Coalition

Effort Promotes Tree Restoration and Reforestation

Fifth Third Joins Mastercard’s Priceless Planet Coalition

Effort Promotes Tree Restoration and Reforestation

Published 04-23-24

Submitted by Fifth Third Bancorp

Earth Day, with modern green and blue circle

CINCINNATI, April 23, 2024 /CSRwire/ - As part of its commitment to combat climate change and in celebration of Earth Day 2024, Fifth Third Bank today announced it has joined Mastercard’s Priceless Planet Coalition, an effort to restore 100 million trees across the globe by 2025. By signing onto the coalition, Fifth Third will do its part and help to restore 10,000 trees.

The Priceless Planet Coalition is a valuable international program that helps promote tree restoration across six continents with 18 reforestation projects to create maximum impact. The lone project in the United States is located in the Commonwealth of Kentucky, one of Fifth Third’s footprint states. Addressing climate change is one of Fifth Third’s five key corporate sustainability priorities.

“Reforestation is a key cog in the wheel of addressing climate change,” said Jeremy Faust, director of environmental sustainability, Fifth Third Bank. “We are proud to partner with Mastercard on their innovative and unique initiative to help make a measurable difference. The efforts are helping to create jobs as well as have positive, measurable effects on our natural environment.”

In Kentucky, a degraded mine site in Appalachia is being reforested by planting shortleaf pine and oak trees to improve air and water quality, enhance forest resiliency, and mitigate climate change through increased carbon accumulation. The reforestation project also will provide pollen and nectar sources for pollinators and attract more wildlife. Partners with Mastercard on the Kentucky forest project are Conservation International and Green Forests Work (GFW).

Fifth Third’s Purpose is to improve lives and the well-being of its communities. The Bank’s five sustainability priorities are keeping the customer at the center, building strong communities, delivering on commitments to employees, promoting inclusion and diversity, and addressing climate change to create a more inclusive and sustainable world. To learn more about Fifth Third’s Sustainability initiatives, click here. Our report on Community Impact is available here.

About Fifth Third 
Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at www.53.com.

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CONTACTS 
Adrienne Gutbier (Media Relations) 
adrienne.gutbier@53.com | 513-534-8038 
Matt Curoe (Investor Relations) 
matt.curoe@53.com | 513-534-2345

Fifth Third Bancorp logo

Fifth Third Bancorp

Fifth Third Bancorp

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio and the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution. As of Dec. 31, 2021, Fifth Third had $211 billion in assets and operated 1,117 full-service banking centers and 2,322 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. In total, Fifth Third provides its customers with access to approximately 54,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Deposit and Credit products are offered by Fifth Third Bank, National Association. Member FDIC.

Fifth Third’s Purpose is to improve lives and the well-being of its communities by being the One Bank people most value and trust. The Company believes in doing well by doing good and delivering long-term sustainable value to all its stakeholders. Fifth Third is focused on five environmental, social and governance priorities: keeping the customer at the center, demonstrating its commitment to employees, strengthening its communities, promoting inclusion and diversity, and addressing climate change.

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