Get the latest delivered to your inbox
Privacy Policy

Now Reading

Bacardi Shake Your Future Uplifts Women With All-Female Cohort

Bacardi Shake Your Future Uplifts Women With All-Female Cohort

Published 03-28-24

Submitted by Bacardi Limited

Family-owned Bacardi continues to expand Shake Your Future, its free training program designed to help unemployed and underrepresented young adults build careers in the mixology world.

In India, Shake Your Future launched an all-female cohort as a way to shift perspectives and perceptions of women in the bar industry within the country. Hear firsthand how this opportunity in India empowered them in gaining the necessary skills for a life-long career in the bartending industry. 

Key to the success of the Shake Your Future initiative in India are the close collaborations between Bacardi and Nitin Tewari, hospitality professional, founder of Bar Kala Academy and TED-Talk speaker.

The all-female class was invited to train at the Bar Kala Academy to master the basics of bartending, covering subjects like beverage basics, mixology, flairing as well as complementary business areas such as personal branding, social media and communication alongside industry insights.

Graduates from the program are already working at a leading hotel, while one was crowned winner of the GREY GOOSE® House of Change India bartending competition. 

This is one of the many ways Bacardi supports women in the industry. Check out why Bacardi was recognized by Forbes on the list of World's Top Companies for Women 2023.

Bacardi Limited logo

Bacardi Limited

Bacardi Limited

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit or follow us on LinkedIn or Instagram.

More from Bacardi Limited

Join today and get the latest delivered to your inbox