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Fifth Third Young Bankers Club® Makes Financial Education Fun

Fifth Third Young Bankers Club® Makes Financial Education Fun

Published 04-05-23

Submitted by Fifth Third Bancorp

Illustration of Maximillion Money next to Fifth Third Bank logo

Maximillion Money® is the richest kid in America and he’s ready to take kids on a journey of financial education through the Fifth Third Bank Young Bankers Club®. Started in 2004, the Young Bankers Club®  was designed by Fifth Third to help reach kids at an early age and teach them about money, budgeting and the importance of saving for the future. It was taught inside the classrooms of local schools by Fifth Third volunteers.

In 2022, Fifth Third took the program fully digital to enable teachers more flexibility in teaching the course and to engage kids with a gamified platform experience where they can level up as they learn. The digital program also enabled the Bank to scale the program and reach more elementary-aged kids. The interactive experience contains both instruction and assessment, with multiple opportunities and included interventions to ensure that students learn the material before progressing further. Young Bankers Club® also introduces social functionality, including a leaderboard and personalized avatars.

The Young Bankers Club® digital format features a comprehensive curriculum that meets national and state Common Core educational standards for fourth through sixth grades. The curriculum also meets Jump$tart and Council for Economic Education National Standards in K-12 Personal Financial Education.   

Each lesson in the eight-unit curriculum, which is presented through a game, provides a unique, engaging approach to financial literacy that helps students apply their knowledge gradually as they work toward more complex scenarios. The program incorporates different facets of banking, while clearly identifying relevant math standards within each unit and outlining what students should know and how to use the information.

VMG Studios developed and programmed the educational, creative, and interactive elements of the reimagined Young Bankers Club® program. The digital learning platform, Tovuti LMS (Learning Management System) powers the curriculum and enables gamification, enrollment, tracking and reporting metrics of the students who participate in the virtual offering. 

The most innovative feature in the digital format is the introduction of the 10-year-old character, Maximillion Money®, the president of Young Bankers Club® and the richest kid in America. Maximillion Money® guides the participants and his friends on a journey that takes them to the New York Stock Exchange, the U.S. Mint, other financial industry landmarks and to a Fifth Third financial center. Students discover hidden clues, win rewards and badges, unlock avatars, level up to new adventures each week, take weekly trivia to test their knowledge and challenge themselves to be first on the class leaderboard.

Fifth Third Bancorp logo

Fifth Third Bancorp

Fifth Third Bancorp

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio and the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution. As of Dec. 31, 2021, Fifth Third had $211 billion in assets and operated 1,117 full-service banking centers and 2,322 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. In total, Fifth Third provides its customers with access to approximately 54,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Deposit and Credit products are offered by Fifth Third Bank, National Association. Member FDIC.

Fifth Third’s Purpose is to improve lives and the well-being of its communities by being the One Bank people most value and trust. The Company believes in doing well by doing good and delivering long-term sustainable value to all its stakeholders. Fifth Third is focused on five environmental, social and governance priorities: keeping the customer at the center, demonstrating its commitment to employees, strengthening its communities, promoting inclusion and diversity, and addressing climate change.

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