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Strive Mexico

Strive Mexico

Published 11-10-22

Submitted by Mastercard

A person holding a box of flowers. The Mastercard and strive logos in the right corner. "Strive Mexico Road to Resilience for MSEs"

The Mastercard Center for Inclusive Growth

We are excited to announce the launch of Mastercard Strive Mexico, a new initiative focused on supporting small businesses in Mexico as they recover from the pandemic and adjust to a dynamic digital economy.

In collaboration with BFA Global and Fundación Capital, Strive Mexico intends to support 400,000 MSEs with a strong focus on women, over the next three years.

Strive Mexico will incorporate five proposed roads to resilience for MSEs in the digital economy:

  1. Focus on MSEs subsegments with clear resilience objectives
  2. Target industries where MSEs dominate and digitization is low
  3. Target women-owned MSEs on social networks
  4. Target the META subsegment as likely digital adopters
  5. Rally local partners in Mexico to champion MSEs and help them advance on the roads to resilience

Supporting MSEs in these targeted ways will help them access the tools and resources they need to become more resilient and grow and enable them to thrive in the post-pandemic economy.

Learn more:

The Mastercard Center for Inclusive Growth focuses on promoting equitable and sustainable economic growth and financial inclusion around the world. As an independent Mastercard subsidiary, it combines data, expertise and technology with philanthropic investments to empower a community of thinkers, leaders and innovators on the frontlines of inclusive growth. Follow us on Twitter @CNTR4growth and subscribe to receive our latest insights.

Originally published by The Mastercard Center for Inclusive Growth

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About Mastercard

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

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