Whether it’s tossing imperfect, “unsellable,” or unused ingredients, annual food waste is a considerable concern across North America.

• 35% of food production is wasted annually in Mexico. (Source: El Economista)
• Over 50% of all food in Canada is wasted every year. (Source: impact.canada.ca)
• 72% of US consumers say they’re concerned about the issue of food waste and its effects on the environment.

(Source: Datassential Sustainability Report)

Shifting toward Sustainability

Experts believe reducing food waste is a viable solution to fighting climate change. Pursuing a more sustainable food system must begin from the top-down, but there’s evidence that consumers are on the brink of getting on board.

• 28% of consumers in the US are interested in trying ugly or imperfect produce. (Source: Datassential Fresh & Frozen foods at Retail)
• 73% of consumers in Canada and 83% in Mexico consider “zero-wastage” important. (Source: GlobalData 2021 Q3 Consumer Survey Mexico, Canada)

What Types of Foods are Being Upcycled?

Many commonly wasted products (and by-products) have significant second-life potential. It’s time for consumers and brands to put those products to work.

• Saving Overripe Fruit from the Trash - Antonoff Bread Co. in Mexico uses overripe bananas in its banana cake loaves.
• Using Imperfect Produce for Tasty Snacks - Kettle Cooked Uglies potato chips are made from potatoes with minor cosmetic imperfections. They come in common chip flavors like classic sea salt, BBQ, and salt & vinegar.
• Giving Vegetable Pulp a Second Life - Fiber-rich, savory snack chips from Pulp Pantry are made with leftover pulp from juiced vegetables.
• Repurposing Almond Pulp from Nut Milks - Pulp from homemade almond milk can be dried and used to crisp up vegetables or crackers. This social media trend is popular with home cooks experimenting with food waste.
• Reusing Grain By-products - Grains leftover from manufacturing beer can be transformed into flour and used in a variety of snacking products. Some companies use stale or unused bread items to make crunchy snacking products like crostini, crackers or croutons. ReGrained turns grain leftover from beer production into Supergrain+ Bars.

Making the Most of Scraps — Using Phone Apps

Companies are integrating technology to keep them honest in the fight against food waste. Some are partnering with Too Good to Go, an app that helps connect consumers to restaurants and stores with unsold food. HowGood is another company that tracks the degree of how “green” companies are in their food production. Such data can be used to assess how they’re performing against sustainability goals. Consumers can use the app to check the sustainability of products they’re looking to purchase.

• 46% of US consumers say understanding how their purchase impacts the environment would encourage them to buy eco-friendly products. (Source: Mintel’s Sustainability Barometer 2021)
• 85% of consumers in Mexico find information regarding the source of ingredients/flavors used in products appealing. (Source: GlobalData 2021 Q2 Consumer Survey Mexico)

Give “Old” Products New Flavor with Griffith Foods

Rescued or salvaged ingredients can make a new name for themselves with Griffith Foods’ offerings. From Flavour Glazes to seasoning mixes, our solutions, made with sustainable spices and ingredients, can help give repurposed products an entirely unique flavor profile. We’re here to create better together and help reduce unnecessary waste across farms, production plants, and kitchens around the world.

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Griffith Foods

Griffith Foods

Griffith Foods is the caring, creative product development partner helping food companies meet the evolving needs of consumers while sustaining the planet. As a family business for more than 100 years, Griffith Foods is known for true, collaborative innovation. Our relationships with farmers, customers and others allow us to create delicious, nutritious foods that are better for people and better for the planet. Our people are united in advancing our purpose: “We blend care and creativity to nourish the world.” For more, visit www.griffithfoods.com.

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