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Announcing: Be the Love, Volunteer! Campaign To Launch in Conjunction With LGBTQ+ Pride Month
Announcing: Be the Love, Volunteer! Campaign To Launch in Conjunction With LGBTQ+ Pride Month
Published 05-27-22
Submitted by Subaru of America, Inc.
CAMDEN, N.J., May 27, 2022 /CSRwire/ - The Rainbow Flag has become a global symbol of equality, inclusivity and Pride, and a signifier of June’s month-long celebration for members of the LGBTQ+ community, its allies and corporate supporters. For nearly 30 years, Subaru of America has proudly shown its support of the community with cause-related initiatives, media campaigns and charitable support. This June, the automaker – one of the first in its industry to include LGBTQ+ employees in its non-discrimination policies – is helping to launch a new initiative with a mission to transcend Pride into something more than a succession of parades and rainbow-colored merchandise.
WHAT: Announcing the Be the Love. Volunteer! campaign, designed to help cultivate volunteers for health and social service organizations that are licensees of Dining Out For Life®, the foodie fundraiser which Subaru has sponsored since 2006.
Here is how it works: Access a website through a unique QR code and be individually matched to volunteer opportunities in your community via a few easy steps:
- Scan the code using a smartphone camera or QR reader, or visit LGBTQRCode.com
- Answer a few questions about service activities that meet your interests
- Get connected to a health services organization in your community
- Be the Love! Volunteer once a month, or every once in a while
WHO: As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do. Sixteen years ago, Subaru committed to helping those affected by HIV and other chronic health conditions by teaming up with Dining Out For Life International, along with spokespeople Ted Allen, host of Food Network’s Chopped!, Mondo Guerra, Project Runway designer and HIV activist, and film and television actor Pam Grier (Foxy Brown; Jackie Brown; The L Word; Bless This Mess).
According to Joe Pawlicki, (Out&Ally LGBTQ+ ERG Chair) Subaru of America, Inc., “Subaru employees and retailers are committed to caring for the communities in which we live and work. Through our Love Promise, the Subaru Loves To Help programs and our Out&Ally employee resource group initiatives, we support organizations that help neighbors and community members in need. We are excited to bring a new volunteer initiative to cities across America, inviting people to consider demonstrating their community Pride by contributing their valuable time and expertise.”
The LGBTQR CodeTM is the creation of “15 Minutes” Inc., the cause marketing agency founders Nancy Becker and Pam Derderian have been working alongside Subaru of America since 1993 when they launched the Visa Rainbow Card, an affinity credit card program that supported causes deemed relevant by allies and members of the LGBTQ+ community. “15 Minutes” has been overseeing Subaru’s sponsorship of Dining Out For Life since bringing the two organizations together in 2007, helping to raise more than $52 million dollars for HIV/AIDS service organizations. A video PSA voiced by Ted Allen promotes the new volunteer program. To register to become a volunteer, visit lgbtqrcode.com.
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About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile manufacturing plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $270 million to causes the Subaru family cares about, and its employees have logged more than 78,000 volunteer hours. For additional information visit media.subaru.com. Follow us on Facebook, Twitter, and Instagram.
About Dining Out For Life
Dining Out For Life began in Philadelphia in 1991 and in 1996 expanded into an international event held across North America. The idea behind the single-day event is simple and effective: #DineOutEndHIV. In an average year, $4 million is raised. Participating restaurants donate a percentage of the day’s food sales, which goes to local organizations to fund care, prevention, meals, housing, testing, counseling and other essential services. For more information, visit diningoutforlife.com and follow on social media: @DineOut4Life, Facebook/DiningOut4Life, or on Instagram. #DineOutGiveBack
Media Contacts:
“15 Minutes” Inc.
Nancy Becker
215-290-7668
nancy@15minutesinc.com
-or-
Subaru of America, Inc.
Diane Anton
856-488-5093
danton@subaru.com
Subaru of America, Inc.
Subaru of America, Inc.
Subaru of America, Inc. (SOA), based in Camden, New Jersey, is the United States-based distributor of Subaru brand vehicles. SOA is a subsidiary of Subaru Corporation of Japan. The company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 retailers throughout the United States.
Subaru Love Promise: Environment
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these goals. All Subaru products are manufactured in zero-landfill plants. Subaru is also the largest corporate donor to the National Park Foundation, providing over $55 million in support and helping protect America's over 400 national parks. Follow #SubaruLovestheEarth or visit www.subaru.com/earth.
Subaru believes all pets deserve a loving home and we are the largest corporate donor to the ASPCA®. Subaru is proud to help make the world a better place for them with over $51 million donated to national and local organizations, which has supported the adoption, rescue, transport, and health of over 420,000 animals. Follow #SubaruLovesPets or www.subaru.com/pets.
Subaru believes we all should have a chance to lead a healthy life. Through our partnership with The Leukemia & Lymphoma Society® (LLS), Subaru and our retailers have supported nearly 300,000 cancer patients nationwide, making us the largest automotive donor to LLS. Follow #SubaruLovestoCare or visit www.subaru.com/care.
Subaru Love Promise: Community
Subaru is dedicated to supporting those who need it the most in our communities. From donating food to Feeding America, providing essential items to homeless shelters, helping Meals on Wheels deliver meals to seniors, or supporting the American Red Cross in disaster response, Subaru believes communities get stronger when everyone is cared for. Follow #SubaruLovestoHelp or visit www.subaru.com/help.
Subaru Love Promise: Education
Subaru believes that all students deserve an equal and fair opportunity at a quality education. Through our partnership with AdoptAClassroom.org, Subaru and our retailers have supported more than 470,000 students nationwide and we are proud to be their largest corporate supporter. Follow #SubaruLovesLearning or visit www.subaru.com/learning.
Since the launch of the Subaru Share the Love Event in 2008, Subaru of America and our retailers have donated more than $256 million to charity, with customers choosing between four national charities and over 2,100 hometown charities, proving there's no limit to the amount of love we can all share. Follow #ShareTheLove or visit www.subaru.com/share.
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