In 2018, International Paper joined forces with World Wildlife Fund (WWF) to begin creating the first ever science-based targets for forests. These targets will identify what quantity and quality of forestland is needed for the planet, people, animals and plants to thrive. Part of that project includes a native forest restoration initiative in the Mogi Guaçu River basin within the Atlantic Forest of Brazil. This on-the-ground work, called “Raizes do Mogi Guaçu” (“Mogi Guaçu Roots”), aims to restore at least 100 hectares, or nearly 250 acres, of native forests in a region with low forest coverage and a high risk of water shortages.

Earlier this year, Matt Inbusch, manager of natural capital stewardship, International Paper, joined WWF and some of his colleagues in Brazil for a visit to the Mogi Guaçu river basin, where they had the opportunity to meet landowner partners in the Raizes do Mogi Guaçu program.

Through WWF’s Sustainability Works blog, Matt shares his insights on the unique program and describes how International Paper values collaboration to build a better future and achieve the company’s ambitious Vision 2030 goals. 

International Paper Company

International Paper Company

International Paper (NYSE: IP; LSE: IPC) is the global leader in sustainable packaging solutions. With company headquarters in Memphis, Tennessee, USA, and EMEA (Europe, Middle East and Africa) headquarters in London, UK, we employ more than 65,000 team members and serve customers around the world with operations in more than 30 countries. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Net sales for 2024 were $18.6 billion. In 2025, International Paper acquired DS Smith creating an industry leader focused on the attractive and growing North American and EMEA regions. Additional information can be found by visiting internationalpaper.com

More from International Paper Company