21st Century Fox Will Match Every Donation to Good Sports Made Through www.goodsports.org/shotinthedark, Dollar-for-Dollar, Up to $25,000
Submitted by 21st Century Fox
Good Sports has teamed up with FOX Sports Supports and FOX Sports Films’ MAGNIFY documentary “Shot in the Dark,” providing sports and fitness opportunities to the youth of Chicago. Supporters of the initiative can visit www.goodsports.org/shotinthedark to personally handpick sports equipment that will be directly donated by Good Sports to the youth programs in Chicago. In addition, all donations made through the “Shot in the Dark” webpage will be matched up to $25,000 by 21st Century Fox.
“In connection to these powerful, sports and community narratives, we’re committed to meaningfully working, within our FOX Sports Supports organization and alongside others, to help neighborhoods and schools capitalize on the awareness that ‘Magnify’ brings to the stories,” says Charlie Dixon, Executive Vice President, Content at FOX Sports.
“We are excited to kick off this partnership with FOX Sports. This is such a wonderful opportunity for the kids we serve,” said Christy Keswick, Good Sports Chief Operating Officer. “Chicago is a key market for Good Sports and we are thrilled to be able to address the high need in the area through this new partnership. The match is going to be instrumental in getting a significant number of Chicago kids in the game.”
“Shot in the Dark” is produced by Los Angeles Media Fund, executive produced by Dwyane Wade and Chance the Rapper and directed by Dustin Nakao-Haider for Bogie Films, and in association with ZZ Productions . The film follows Orr Academy’s high school basketball team and its stars Tyquone Greer and Marquise Pryor as they aspire for greatness under inspirational head coach Lou Adams, facing systemic inequities that threaten to claim their future. Through incredible on and off-the-court challenges – from championship and collegiate aspirations to violence and incarceration -- they assess the daily voices and influences of teammates, friends and family on their next steps as young men.
Following its original February 24 airdate, “Shot in the Dark” is available via the FOX NOW app and video-on-demand. Re-airs are also scheduled on FS1 and various FOX Regional sports networks.
FOX Sports Supports has contributed millions of dollars to previous partners through the production of public service announcements, broadcast and cable air time, special event activations, verbal and special messages during FOX Sports programming and in-kind support, including monetary and gift donations. It has become the industry leader in raising awareness for worthwhile causes associated with youth, sports, education and military. In the last nine years, FOX Sports Supports has supported more than 40 charities, from tackling youth sports and environment issues to assisting military personnel and their families. Through its various media channels and on-site support, FOX Sports Supports has successfully helped generate millions of dollars in donations to these organizations. In addition, the PSAs have received tens of millions of dollars’ worth of air time across all 21st Century Fox channels, helping to support causes such as the Boys & Girls Clubs of America, Positive Coaching Alliance, Folds of Honor, Girls on the Run, National Alliance on Mental Illness and many more. For more information, visit FOXSportsSupports.com.
Christy Keswick, Chief Operating Officer
About Good Sports
Good Sports gives all kids the lifelong benefits of sport and physical activity by providing equipment, apparel and footwear to those most in need. Since 2003, Good Sports has provided more than $26 million worth of equipment to more than 3,700 youth programs, impacting over FIVE MILLION kids. Good Sports has also been awarded a coveted 4-star rating from Charity Navigator, the nation’s largest charity evaluator, for sound fiscal management, transparency and accountability; is a Better Business Bureau Wise Giving Alliance accredited charity; and is listed on Social Impact Exchange’s S&I 100, an index of top American nonprofits creating meaningful social impact. For more information on how you can support Good Sports, please visit www.goodsports.org
About FOX Sports
FOX Sports is the umbrella entity representing 21st Century FOX’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FOX Sports includes the sports television arm of the FOX Broadcasting Company; FS1, FS2; FOX Sports Regional Networks, their affiliated regional web sites and national programming; FOX Soccer Plus; FOX Deportes and FOX College Sports. In addition, FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com and FOX Sports GO. Also included in the Group are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that established the FOX Sports Radio Network.
21st Century Fox is the world's premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe. Reaching nearly 1.5 billion subscribers in more than 100 local languages every day, 21st Century Fox is home to a global portfolio of cable and broadcasting networks and properties, including FOX, FX, FXX, FXM, FS1, Fox News Channel, Fox Business Network, Fox Sports, Fox Sports Network, National Geographic Channels, MundoFox, STAR, 28 local television stations in the U.S. and more than 300 channels that comprise Fox International Channels; film studio Twentieth Century Fox Film; and television production studios Twentieth Century Fox Television and Shine Group. The Company also provides premium content to millions of subscribers through its pay-television services in Europe and Asia, including Sky Deutschland, Sky Italia and its equity interests in BSkyB and Tata Sky. For more information about 21st Century Fox, please visit www.21CF.com.
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