Influencing customer behaviour through an integrated marketing and sustainability strategy is the next big challenge for big brands wanting to create that bigger positive change. 

Because of this, Ethical Corporation are hosting a complimentary webinar (Tuesday 2nd February at 10am GMT) where Kellogg’s will share how they’re achieving positive results and discuss the latest best practice when it comes to customer behaviour change.

You can join and contribute for free here: http://bit.ly/1SwnAkI

The webinar debate which will specifically cover:

• What a successful partnership looks like to add real value to your brand and reputation

• How brands and 3rd parties practically collaborate to achieve business growth 

• Creative ways to develop mutually beneficial partnerships that build effective stakeholder engagement

• How to manage NGO expectations – friend or foe?  

Sign up now: http://bit.ly/1SwnAkI to join your peers or receive the recordings if you can’t make it.

Reuters Events Sustainable Business

Reuters Events Sustainable Business

Reuters Events Sustainable Business has a mission to help businesses around the globe do the right thing by their customers and the world. We believe this is not only how to guarantee a future for all, but makes good business sense. We serve CSR, compliance, risk and governance communities with topical and insightful business intelligence and meeting places.

We provide business intelligence to more than 3,000 multinational companies every year. Our customers are also NGOs, think-tanks, academia, governments and consultancies. We publish the leading responsible business magazine, website, and research reports. Our conferences are widely recognised as the best in the field.

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