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PR News to Host Social Good & Storytelling Webinar for Communicators on Oct. 22
PR News to Host Social Good & Storytelling Webinar for Communicators on Oct. 22
Published 10-10-13
Submitted by PR News
Designed specifically for communications and marketing professionals, PR News will host the upcoming social good webinar “Learn How To Tell Your Brand's Story With Impact and Compassion” on October 22, 2013 from 1:30 p.m. to 3 p.m. ET. At this webinar, a panel of social good experts will teach attendees how to develop, promote and maintain successful social good programs through compelling storytelling.
Speakers for this October 22 webinar include Sue Stephenson, vice president of community footprints for The Ritz-Carlton Hotel Company, L.L.C; Jen McGrath, corporate relations manager at The Allstate Foundation; and Shana Harris, chief operating officer at Warschawski. To register for this October 22 webinar, visit: www.prnewsonline.com/webinars/10-22-2013.
Webinar attendees will leave this 90-minute webinar with the know-how to:
- Craft social good stories that are likely to be shared on social platforms
- Tell visual stories with Pinterest and Instagram
- Use video to convey the authenticity of your social good programs
- Make storytelling central to your sustainability reports
- Use data as a foundation for your stories about your social good programs
- Move employees to action in your social good programs
- Engage your social media communities in the process of social good storytelling
- Make complex issues fun and engaging for youthful audiences
Social good initiatives are ultimately stories told by the brands that launch them. Their success at making a difference in communities and at building brand loyalty is entirely dependent on the initiative having a clear storyline that can be easily shared with internal and external stakeholders.
For more information or to register online, visit www.prnewsonline.com/webinars/10-22-2013.
The registration rate is per office location and comes with a full year of online access to the on-demand version. There are also CDs available for purchase. For registration questions regarding this webinar, contact Laura Snitkovskiy at laura@accessintel.com.
Webinar Parnter: CSRwire
