Mahindra Rural Housing Finance Ltd. (MRHFL), a subsidiary of Mahindra & Mahindra Financial Services Ltd. (MMFSL), renewed its commitment to extend housing finance to customers in rural India, as it joined Business Call to Action (BCtA), a global initiative that encourages private sector efforts to fight poverty, supported by several international organizations including the UN Development Programme (UNDP).

Headquartered in Mumbai, MRHFL seeks to expand access to cost-effective and flexible home loans to a wide base of customers in rural India, ensuring that the basic need of shelter of this large “under banked” customer base is met expediently. “Our association with Business Call to Action underscores our commitment to financial inclusion and our goal of providing home loans to at least 500,000 customers in rural India by 2015. As a purpose driven organisation, we intend to focus on building a sustainable business while benefiting society. This is aligned with the principle of shared value, which involves creating economic value in a manner that also creates value for society by addressing its challenges,” said Anuj Mehra, CEO, Mahindra Rural Housing Finance Ltd.

“By pledging to uplift rural communities via easier access to housing finance, companies like Mahindra Rural Housing Finance will not only contribute to creating an inclusive economic development model but will also improve social equity in a sustainable manner,” said Mr. Ramesh Iyer, Chairman, MRHFL.MRHFL’s mission to Transform Rural Lives is the guiding force for its employees. The company aspires to be the leading player in the rural market in terms of profitability, growth, awareness and trust and by 2016 it aims to achieve a loan book size of approx. USD 1 billion by providing home loans to customers in rural and semi-urban India.

“Mahindra has leveraged its unique position as a leading company not only by providing greater access to housing finance, but also by recognizing the value of its rural consumers and customers who will benefit greatly from this commitment to action,” said Sahba Sobhani, Business Call to Action (BCtA), Acting Programme Manager.

Link to video on the program here: http://bit.ly/YrpS4H

About the Business Call to Action (BCtA):

Business Call to Action is a global initiative that challenges companies to develop inclusive business models that offer the potential for development impact along with commercial success. The initiative is the result of a partnership between the Australian Agency for International Development (AusAID), the Dutch Ministry of Foreign Affairs, the Swedish International Development Cooperation Agency (Sida), UK Department for International Development (DFID), US Agency for International Development (USAID), United Nations Development Programme (UNDP), the United Nations Global Compact, the Clinton Global Initiative, and the International Business Leaders Forum to meet the anti-poverty Millennium Development Goals by 2015. Companies report on progress toward commitments on an annual basis.
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About the Mahindra Group:

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defense, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world.
www.mahindra.com | Facebook | Twitter

Business Call to Action (BCtA)

Business Call to Action (BCtA)

Business Call to Action is a global joint advocacy platform that works to accelerate progress towards the Sustainable Development Goals (SDGs) by challenging and supporting companies to develop inclusive business models that offer the potential for both commercial success and development impact. It is hosted by the United Nations Development Programme and funded by Dutch Ministry of Foreign Affairs, Swedish International Development Cooperation Agency (Sida), Swiss Agency for Development and Cooperation, UK Department for International Development (DFID). To date, 230 companies from around the world have signed on to commit to contribute to the SDGs, from large multinational companies to national and small- and medium-enterprises in 70 countries.

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