87 percent of Americans would like utilities to suggest ways for consumers to reduce their bills
Published 05-23-11
Submitted by EcoAlign
EcoAlign, a strategic marketing agency in the energy sector, released the findings today of a consumer survey examining consumer perceptions and attitudes in regard to smart grid. One thousand Americans nationwide responded to the survey conducted in April 2011. EcoAlign conducted the survey in conjunction with Clasma as an input into Connectivity Week 2011.
"American awareness of smart grid remains low," stated Jamie Wimberly, CEO of EcoAlign. "Yet, consumers like the concept of smart grid and believe smart grid will benefit them personally. Moreover, consumers seem much more receptive to and would welcome higher levels of engagement with their electricity suppliers. They are looking specifically for help to manage their bills, but more broadly are looking for alternatives to traditional service, offerings and customer service options, especially around bill pay and energy management."
The top line findings from EcoPinion No. 12 include:
"Smart grid is expected to be both transformative and disruptive," stated Anto Budiardjo, President and CEO of Clasma Events. "While the emphasis to date has been on deployment and realizing benefits on the utility side of the meter, the transformation - namely, leveraging real-time energy consumption data - will only be successful if utilities and energy suppliers embrace engagement in all its facets with consumers. For this reason, we have a strong emphasis on residential, commercial and industrial energy consumers at this year's ConnectivityWeek."
EcoAlign is making the survey report available to the public at no charge on our website: www.ecoalign.com.
EcoAlign is the energy and environment marketing agency and a wholly-owned affiliate of DEFG LLC. We develop and execute marketing strategies for utilities, renewable energy providers and vendors operating in the energy and environment space. We are uniquely suited to help companies achieve their business objectives, from reaching efficiency program targets and improving customer satisfaction, to launching new products, increasing market share and repositioning for growth in the clean tech space.
Clasma Events, Inc. is a global event company specializing in strategic conferences at the center of the worldwide energy discussion. With a finger on the pulse of leading industry technologies and trends, Clasma provides a stage for collaboration and cooperation amongst industry thought leaders at the forefront of the smart energy movement. Focusing on smart grid, connectivity, and the new energy economy, Clasma's major events include ConnectivityWeek, GridWeek, and Grid-Interop. More information on Clasma is available at www.clasma.com.
EcoAlign is a strategic marketing agency focused on the energy and environment space. Our mission is to align consumer behavior with energy and environmental needs for products, services and programs. We evaluate, create and execute alignment through a set of unique research techniques, insightful strategy and innovative communication approaches.
Our customers benefit from a fresh and insightful approach that delivers business results in a budget-constrained environment. You can count on us for:
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