EcoAlign
EcoAlign is a strategic marketing agency focused on the energy and environment space. Our mission is to align consumer behavior with energy and environmental needs for products, services and programs. We evaluate, create and execute alignment through a set of unique research techniques, insightful strategy and innovative communication approaches.
Our customers benefit from a fresh and insightful approach that delivers business results in a budget-constrained environment. You can count on us for:
- A partnering approach focused on results
- A deep knowledge of the alternative energy and environment sectors
- A compelling customer experience that moves the dial
- An innovative business approach that creates cost-efficiencies
- A large network of strategic partnerships with specialized vendors
POSTED
05-23-11
Consumer Cents for Smart Grid: EcoPinion Consumer Survey Points to More Consumer Engagement Enabled by Smart Grid
EcoAlign, a strategic marketing agency in the energy sector, released the findings today of a consumer survey examining consumer perceptions and attitudes in regard to smart grid. One thousand Americans nationwide responded to the survey conducted in April 2011. EcoAlign con...
POSTED
04-27-11
Resurgence for Retail Electricity Choice and Competition? EcoPinion Consumer Survey Points to Growing Support and Context for National Dialogue
EcoAlign, a strategic marketing agency in the energy sector, released the findings today of a consumer survey examining customer perceptions and attitudes in regard to consumer desire for more choices and more competition in the retail electricity sector. 1,000 Americans nat...
POSTED
03-30-11
Lighting the Path Forward for Greater Energy Efficiency
EcoAlign, a strategic marketing agency in the energy sector, released the findings today of a consumer survey examining customer perceptions and expectations of more energy efficient lighting options ("CFLs" and "LEDs") as compared with traditional incandescent lighting. 1,0...
POSTED
01-27-11
Is Prepay the Way for Significant Energy Conservation in the Utility Sector?
EcoAlign, a strategic marketing agency in the energy sector, released the findings today of a consumer survey examining customer perceptions and expectations of a voluntary prepay option offered to consumers by local utilities.
"The survey findi...
POSTED
06-22-10
EcoAlign Releases Report "Nudges for Energy Conservation" to Highlight Role of Behavioral Change in Energy Conservation Programs
EcoAlign, a strategic marketing agency focused on energy and the environment, released its fifth Project Energy Code report titled, "Nudges for Energy Conservation," written by Dean Karlan, Professor of Economics, Yale University.
The report not...
POSTED
05-25-10
EcoPinion Survey Highlights Consumer Perceptions And Expectations of Smart Grid
EcoAlign, a strategic marketing agency, and Clasma Events, Inc., a global event company, released the 8th EcoPinion survey report today entitled, "Separating Smart Grid from Smart Meters," in conjunction with the ConnectivityWeek 2010 taking place this week in Santa Clara, C...
POSTED
03-17-10
Energy Star Shining Bright? EcoPinion Consumer Survey Points to Challenges Ahead
EcoAlign, a strategic marketing agency focused on energy and the environment, released the 7th EcoPinion survey report today entitled, "Energy Star Shining Bright? National Consumer Survey of the Energy Star Brand." The primary purpose for the survey was to test the brand st...
POSTED
12-07-09
Annual Baseline Assessment of Choice in Canada and the United States (ABACCUS) Released
The Energy Retailer Research Consortium (ERRC), an independent research consortium that supports retail energy choice, issued a report today on the status of retail electricity competition in residential and commercial/industrial markets. The report identifies the successful...
POSTED
10-14-09
Green Gap Redux: Green Words Gone Wrong
EcoAlign, a strategic marketing agency focused on energy and the environment, today released the results of the sixth EcoPinion Survey to test consumer awareness and acceptance of terms used by the media and energy industry for messaging and communications around energy cons...
POSTED
05-27-09
DEFG LLC Releases Survey Results on the Integrated Demand Offering (IDO) of the Future
Washington, DC. - May 27, 2009 - DEFG LLC, a management consulting firm focused on energy and the environment, today released survey results on the integrated demand offering of the future. Over 400 industry professionals took the survey from April 21st to May 5th. ...