EcoPinion Survey Points to Consumer Confusion and Value Gaps Connected to Conservation, Renewable Energy and Smart Grid
Published 10-14-09
Submitted by EcoAlign
EcoAlign, a strategic marketing agency focused on energy and the environment, today released the results of the sixth EcoPinion Survey to test consumer awareness and acceptance of terms used by the media and energy industry for messaging and communications around energy conservation, clean energy and smart grid.
The sixth EcoPinion survey confirms that consumers generally have positive associations with commonly used terms; however, our analysis shows that consumers do not understand the meaning of the terms and that individual consumers perceive little value or personal relevance of the terms with economic barriers being a key hurdle. As a result, the green gap between stated intentions and purchasing behavior still exists.
"Consumers understand the importance of conservation and clean energy on an intellectual and rational level but have not moved this awareness into action," stated Andrea Fabbri, COO and Chief Marketing Officer.
Findings from the sixth EcoPinion Survey include:
A copy of the full EcoPinion report is available at no charge by visiting EcoAlign's website at www.ecoalign.com.
For more information on DEFG, please visit our website: www.defgllc.com.
EcoAlign is a strategic marketing agency focused on the energy and environment space. Our mission is to align consumer behavior with energy and environmental needs for products, services and programs. We evaluate, create and execute alignment through a set of unique research techniques, insightful strategy and innovative communication approaches.
Our customers benefit from a fresh and insightful approach that delivers business results in a budget-constrained environment. You can count on us for:
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