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Cadbury launches Cocoa CSR Education Resource Marking Leadership in Sustainable Business Practice

Cadbury launches Cocoa CSR Education Resource Marking Leadership in Sustainable Business Practice

Published 06-10-09

Submitted by Cadbury

CSRwire - June 10, 2009 - Cadbury, awarded Gold today for sustainable business practice by Business in the Community in their Corporate Responsibility Index, launches its Geography online educational resource, www.skillsspace.co.uk this month. Skills Space supports the work of the Cadbury Cocoa Partnership and the Cadbury Dairy Milk Fairtrade certification.

Skills Space enables students to learn about Ghana, how cocoa is grown, the lives of cocoa farmers, the interdependence between Ghana and chocolate manufacturers, and discover more about sustainable farming.

Alex Cole, Global Director of Corporate Affairs at Cadbury said: "As a global company, we have access to a huge amount of information and resources that can inspire and have real value to young people studying business and associated subjects.

"We have always received a large number of enquiries from teachers and pupils looking for real-life case studies to support learning in the classroom. Skills Space has been developed in specific response to this demand, and we hope that this new online resource will prove to be a useful tool in their studies."

Through Skill Space, Cadbury reflects that it is more important than ever for businesses to acknowledge the impact they have on society and the environment, and commit to tackling the issues, not just because they should, but because it’s good for business, as acknowledged in the BiTC CR Index.

Cadbury has participated in the Business in the Community’s Corporate Responsibility Index since its launch seven years ago, receiving Gold ranking for four years running. This year, Cadbury has reported on progress of its ground breaking programmes, the Cadbury Cocoa Partnership and Purple Goes Green highlighting the integration of sustainability into business processes.

Cadbury and the Fairtrade Foundation announced in March 2009 plans to achieve Fairtrade certification for Cadbury Dairy Milk UK and Ireland by end of Summer 2009. This ground breaking move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for thousands more farmers to benefit from the Fairtrade system.

"¨The move marks the first anniversary of the Cadbury Cocoa Partnership (CCP), a historic initiative in which Cadbury is investing £45 million over the next ten years to secure the sustainable socio-economic future of cocoa farming in Ghana, India, Indonesia and the Caribbean where the cocoa farming industry is facing increasing challenges.

For press information, please contact Cadbury Press Office on 01895 615011


Notes


About Cadbury plc

Cadbury plc is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. It has number one or number two positions in over 20 of the world's 50 largest confectionery markets. Cadbury also has the largest and most broadly spread emerging markets business of any confectionery company. With origins stretching back nearly 200 years, Cadbury's brands include many global, regional and local favourites including Cadbury, Creme Egg, Flake and Green & Black's in chocolate; Trident, Clorets, Dentyne, Hollywood, Bubbaloo and Stimorol in gum; and Halls, Cadbury Eclairs and The Natural Confectionery Company in candy. Cadbury is the official treat provider of the London 2012 Olympic Games. For more information visit www.cadbury.com

Cadbury Cocoa Partnership:

In 2008 Cadbury set up the Cadbury Cocoa Partnership to secure the economic, social and environmental sustainability of around a million cocoa farmers and their communities in Ghana, India, Indonesia and the Caribbean, through:

  1. Improving cocoa farmer incomes: by helping farmers increase their yields and produce top quality beans
  2. Introducing new sources of rural income: through microfinance and business support and introducing additional income streams
  3. Investing in community led development: to improve life in cocoa communities
  4. Working in partnership: Farmers, governments, NGOs, international agencies and local organisations will work together to decide how the funding is spent and turn plans into action
This ground-breaking initiative, which is carried out in partnership with the United Nations Development Programme (UNDP) and other partners, marked 100 years since the Cadbury brothers first began trading in Ghana and aims to holistically support the development of sustainable cocoa growing communities.

Cadbury is investing £45 million over 10 years.

Business in the Community

Business in the Community inspires, engages, supports and challenges companies on responsible business, working through four areas: Marketplace, Workplace, Environment and Community.

With more than 850 companies in membership, Business in the Community represent 1 in 5 of the UK private sector workforce and convene a network of global partners. Our members commit to continually improve the way they operate with a specific focus on the need to manage resources wisely "“ be that people or our planet.

For more information about the CR Index results please visit http://www.bitc.org.uk/cr_strategy_and_integration/cr_index/a_new_era_of_responsibility/index.rma

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