Published 06-14-06
Submitted by Reuters Events Sustainable Business
Brussels-- On September 26-27, Ethical Corporation will bring together corporate communication experts and social responsibility leaders at Brussels' Internal CSR Communications Conference 2006.
Evidence shows that keeping employees up to speed about CSR developments boosts their morale, improves loyalty and enhances productivity. Indeed, businesses that regularly output articulate and honest information about their CSR commitments secure staff support and engender a sense of pride within the organisation.
How much do people in your organisation know about your corporate values? Where do they stand in regards to these values? Are they in a position to deliver positive brand messages to your customers?
According to receipt surveys, well-communicated initiatives have been shown to improve employee satisfaction and increase productivity. Companies reporting more than 70% satisfaction from employees showed double the percentage growth of those below this benchmark. This indicates that companies boosting good morale may experience higher growth rates than companies that do not.
At Ethical Corporation's Internal CSR Communications Conference, Henk de Bruin, Senior Vice President and Head of the Corporate Sustainability Office at Royal Philips Electronics will discuss how he effectively assimilates important CSR concepts into Philip's internal network; and Stefan Gijssel, CSR Manager at Janssen Pharmaceutica will discuss ways to convince the CSR sceptics in your business to become brand ambassadors.
Other key speakers include:
Nestlé, Christina Drotz-Jonasson, Associate Vice President of Public
Levi Strauss Europe, Regis Mulot, VP HR and Director of Community Affairs
Vodafone Group Services Limited, Annette Fergusson, Senior Corporate Responsibility Manager
IBM EMEA, Celia Moore, Manager of Corporate Community Relations
Chiquita International, George Jaksch, Director Corp. Responsibility
For the full lineup of speakers, visit http://www.ethicalcorp.com/brussels2006/speakers.shtml
Additional topics to be discussed include:
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