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Ikea, UNICEF, Kellogg's, Age Concern and Innocent Drinks to discuss how partnerships can benefit both business and NGO

Published 03-16-06

Submitted by Reuters Events Sustainable Business

Bonds between companies and NGOs are developing fast. Many partnerships have been established. But what are the real opportunities and risks involved in a partnership?

According to an Ethical Corporation's research, from a business perspective, opportunities lie, for instance, in breaking into emerging markets and enhancing reputation. Risks include potential legal threats and leakage of commercially sensitive information.

From an NGO perspective, opportunities include additional funding and exposure to management and technical expertise whilst risks revolve around the fear of compromising NGO principles.

The Business-NGO Partnerships conference, to be held in London, March 28 and 29 will put side by side business and NGO highlighting their major concerns when building a lasting relationship.

What are the differences between a real partnership and a conventional project sponsorship? More than 30 experts including Coca-Cola, Shell, WWF, Lafarge, Toyota and Novo Nordisk will tackle the crucial challenges when partnering.

Key issues also include:

  • Setting up a successful partnership
  • Managing the finances
  • Solving problems
  • Communicating internally and externally

    If the objective is to gain insights from the leaders in business-NGO partnerships, share best practice and learn from real-life experience, ,network with like-minded people, create an action plan for a successful partnership and meet potential partner, this conference is the best place to be.

    More details on the topics, speakers and agenda for the conference are available online at:
    www.ethicalcorp.com/londonpartnership

    Click here to download our free Report on Business-NGO partnerships:
    www.ethicalcorp.com/londonpartnership/report.shtml

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    Reuters Events Sustainable Business

    Reuters Events Sustainable Business

    Reuters Events Sustainable Business has a mission to help businesses around the globe do the right thing by their customers and the world. We believe this is not only how to guarantee a future for all, but makes good business sense. We serve CSR, compliance, risk and governance communities with topical and insightful business intelligence and meeting places.

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