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Patagonia, Toyota, DuPont, MTV Networks, Citigroup, Intel, Novo Nordisk, Hewlett-Packard and BP Meet to Discuss Managing Corporate Rresponsibility October 2-4 in New York, USA

Submitted by: Ethical Corporation

Categories: Business Ethics

Posted: Jul 18, 2002 – 12:00 AM EST


The Challenge for Business Leaders Today is to Manage, Meet and Surpass Stakeholder Expectations

Jul. 18 /CSRwire/ - New York, New York - The worldwide business community who want to learn how to implement and manage corporate social and environmental responsibility should plan to attend the Ethical Corporation magazine conference on "How to manage corporate responsibility, Why its important and How to make it pay, October 2, 3 and 4, 2002 in New York, USA.

Throughout the three day conference leading companies on CSR issues will show participating companies how, where and why you should apply a CSR program, what kind of management structures and systems are needed and how to create them.

The conference will highlight best ethical practice with case studies from companies as Citigroup, MTV Networks, Toyota, DuPont, Patagonia, Hewlett-Packard, Microsoft, Alcan, Intel and Novo Nordisk amongst many others.

"Corporate social and environmental responsibility needs to be a part of every businesses DNA. Communicating this message is vital for any global corporation. The conference will provide opportunities to share ideas, hear different perspectives and identify current best practice - this is an important message for the future growth of business operations," said Conference Chairman Richard Edelman, President & CEO, Edelman Public Relations

The conference will provide participants with practical advice on how to integrate Corporate Social and Environmental Responsibility into their business strategy as well as presenting in-depth case studies on innovative responsible practices, enabling the exchange of experiences with peers from around the world on a variety of issues such as Human Rights Performances, Public Expectations and Social Performance Measurement and other emerging issues in corporate social and environmental responsibility (CSR).

"It is imperative for businesses, post WorldCom and Enron to implement and manage a more effective corporate responsibility system and institute responsible practice" said Ethical Corporation magazine Editor, Toby Webb.

The conference will attract hundreds of attendees to take part and hear from those companies setting the standards and leading the way in CSR development, enabling them to come away with an understanding of the critical issues involved in CSR implementation.

The executive workshop, October 2, 2002, will explore factors effecting the development and implementation of CSR strategy - from theory and posture to practice and action. This masterclass will be led by the Center for Corporate Citizenship, Boston College and Warwick Business School's Corporate Citizenship Unit.

The conference is being sponsored by Edelman Public Relations; a leading independent worldwide communications firm dedicated to helping companies effectively communicate their CSR message.

To register for the conference visit www.ethicalcorp.com/usa2002 or contact Peter Carkeek on Free Phone 1 800 814 3459 or (from outside USA and Canada) on + 44 (0) 20 7375 7500 or email peter@ethicalcorp.com

For further information on speakers and discussion topics visit www.ethicalcorp.com/usa2002.

About Ethical Corporation magazine

Ethical Corporation is a leading information provider on corporate social and environmental responsibility issues.

Ethical Corporation magazine is a FREE monthly global business publication dedicated to providing companies around the world with practical advice and examples of how to successfully implement and manage responsible corporate practice.

Ethicalcorp.com is a leading destination site for those with a professional interest in developing and integrating responsible business practice.

Ethical Corporation conferences and workshops, held across the world, bring together key industry players to discuss the latest developments in CSR. By holding a serious of conferences globally throughout the year, Ethical Corporation is able to provide attendees with fresh innovative information that they need to maintain a clear understanding of the latest CSR trends and the necessary tools to best implement them.

To subscribe FREE to Ethical Corporation magazine visit www.ethicalcorp.com/subscribefree.asp

For more information, please contact:

Sally Gobbert Ethical Corporation
Phone: +[44] (20) 7375-75


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