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WRI Media Advisory: Sustainable Practices Create New Markets for Forest Sector

Submitted by: World Resources Institute

Categories: Community Development

Posted: Mar 14, 2004 – 11:00 PM EST


Mar. 14 /CSRwire/ - WASHINGTON -
WHAT: Businesses around the globe are struggling to balance their commitments to protect ecosystems and the needs of local communities while meeting increasing demand for forest, energy and mineral products.

As part of WRI’s Seventh Sustainable Enterprise Summit, representatives of leading-edge firms which have already made significant commitments to environmentally and socially responsible operating practices will discuss the business motivations and challenges to sustainable operations in extractive industries. They will also share their views on the future of this new trend.

WHEN: Wednesday, March 17, 2004 from 10:45am - Noon

WHERE: Watergate Hotel
2650 Virginia Avenue, NW
Washington, DC 20037
(800) 289-1555

WHO: Madeleine Jacobs, senior vice president, head of reputational risk management, ABN AMRO

Thomas C. Jorling, vice president, environmental affairs, International Paper

Sofie Beckham, forestry manager, IKEA Trading Services Canada

Moderated by: Steve Cox, director Biological Resources Program, WRI

WHY: Global demand for forest, energy and mineral products is steadily increasing, while the ecosystems that generate these resources face growing threats to their long-term viability. Many of the leading firms in these resource-based industries – as well as banks and insurance companies that underwrite their activities – have made far-reaching commitments to operate in ways that respect the integrity of ecosystems and the needs of local communities that rely on them.

Meeting those commitments will require new ways of harvesting resources, making investments decisions, and collaborating with allies who can provide relevant information and expertise. These transitions create a host of new opportunities for information services and product differentiation.

WRI’s Seventh Sustainable Enterprise Summit will take place on March 17-18, 2004 at the Watergate Hotel in Washington, DC. “Today’s Challenges, Tomorrow’s Markets” will bring together innovative corporate leaders and sustainability experts to explore solutions that corporations can provide in response to today’s most pressing global challenges, and, in so doing, position themselves as the competitive enterprises of the future.

For more information on WRI’s Seventh Sustainable Enterprise Summit, please visit

For more information, please contact:

Christopher Lagan WRI Media Officer
Phone: +1-(202) 729-7684


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