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Ben & Jerry's MilkShakes Moove Onto The Shelf

Ben & Jerry's MilkShakes Moove Onto The Shelf

Published 07-26-06

Submitted by Ben & Jerry's

SOUTH BURLINGTON, Vt.--(BUSINESS WIRE)--July 26, 2006-- Just in time for the hottest days of summer, Ben & Jerry's is bringing milkshakes to the masses for some cool relief. Ben & Jerry's MilkShakes are a rich, creamy drinkable treat in three classic flavors from the Vermont ice cream maker, including Cherry Garcia, Chunky Monkey and Chocolate Fudge Brownie. The euphoric milk beverages are currently available at grocery and convenience stores nationwide.

"We know our shakes are the treat to beat the heat," said Ben & Jerry's Chief Euphoria Officer, Walt Freese, "... and the real heat is on when you have to choose between these three legendary flavors! With these kinds of choices, it's a good time to be a straw."

Like all Ben & Jerry's ice cream products, the milkshakes are made with naturally good ingredients, including milk from cows that are not treated with rBGH. Located in the beverage aisle of supermarkets and convenience stores nationwide, the milkshakes are available in eight-ounce glass bottles. Ben & Jerry's MilkShakes are distributed through the Pepsi bottling system.

In support of Ben & Jerry's ongoing efforts to address global warming, the company will donate 1% of the net sales of Ben & Jerry's MilkShakes to Clean Air-Cool Planet, a non-profit organization dedicated to finding and implementing solutions to global warming. CA-CP will purchase green tags from Native Energy on behalf of Ben & Jerry's to mitigate the CO2 emissions associated with the distribution of the milkshakes across the country.

Visitors to New York City should get ready to fall in love at first sip as Ben & Jerry's transforms the historic Daryl Roth Theatre in Union Square into an indulgent escape, August 11-27. Guests can enjoy complimentary milkshakes while experiencing a total sensory immersion within each of the different flavors. The Cherry Garcia Lounge allows guests to relax in a funky setting featuring hip furniture, shag-covered walls, lava lamps and a masseuse offering chair massages. The neighboring Chunky Monkey Oasis whisks visitors out of New York City's summer heat to the tropics with rope swings, banana trees and driftwood benches. A few steps away, guests find themselves enveloped in the Chocolate Fudge Brownie Zone, a chocolate-lover's paradise, featuring plush furniture in decadent fabrics to beckon weary travelers. Sweet sights and smells complete the chocolate wonderland and the indulgent Ben & Jerry's MilkShake Experience before visitors head back into the real, unfortunately less chocolate-filled world.

About Ben & Jerry's

Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using dairy products from a Vermont dairy cooperative and high-quality ingredients. The company is committed to using milk and cream from cows that have not been treated with the synthetic hormone rBGH, and states its position on rBGH on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues.

Ben & Jerry's, a wholly-owned subsidiary of Unilever, operates its business on a three-part mission statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's contributes a minimum of $1.1 million annually through corporate philanthropy that is primarily employee led. Contributions made via the Ben & Jerry's Foundation in 2005 totaled over $1.4 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry's fabulous flavors, visit www.benjerry.com.

Copyright Business Wire 2006

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Ben & Jerry's

Ben & Jerry's

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s contributes a minimum of $1.1 million annually through corporate philanthropy that is primarily employee led. Contributions made via the Ben & Jerry’s Foundation in 2006 totaled almost $1.6 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

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