Published 11-13-08
Submitted by EcoAlign
WASHINGTON, D.C. - November 13, 2008 - EcoAlign, a strategic marketing agency focused on energy and the environment, today released the results of the fifth EcoPinion Survey on consumers and climate change.
The EcoPinion Survey finds that consumers generally agree on the definition of climate change, the importance of reducing climate change and the role of the individual to reduce climate change. However, significant differences emerge on specific actions to be taken, questions of cost allocation and the role of government. The report is rife with seemingly contradictory findings and potential conflicts.
"To a much greater degree than other EcoPinion surveys, questions on how to manage climate change result in statistically significant differences between men and women, among income classes, and especially between Democrats and Republicans," stated Jamie Wimberly, CEO of EcoAlign. "If not handled in a bipartisan, cost-sensitive manner, the Obama Administration could face a consumer revolt."
EcoAlign recommends that companies and organizations activate critical audiences to promote peer-to-peer engagement to increase awareness and market transformation.
Survey findings include:
EcoAlign is a strategic marketing agency focused on the energy and environment space. Our mission is to align consumer behavior with energy and environmental needs for products, services and programs. We evaluate, create and execute alignment through a set of unique research techniques, insightful strategy and innovative communication approaches.
Our customers benefit from a fresh and insightful approach that delivers business results in a budget-constrained environment. You can count on us for:
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