Published 11-04-16
Issued by Edelman
Edelman launched today its sixth Citizenship Report, “The Stories We Love to Tell.” The report highlights the firm’s continued commitment to Citizenship and features the initiatives that demonstrated the operationalization of Citizenship in FY16, from measuring progress through its unique Citizenship Score and providing comprehensive employee training, to implementing environmental sustainability efforts and increasing involvement in the communities in which it operates.
Edelman launched today its sixth Citizenship Report, “The Stories We Love to Tell.” The report highlights the firm’s continued commitment to Citizenship and features the initiatives that demonstrated the operationalization of Citizenship in FY16, from measuring progress through its unique Citizenship Score and providing comprehensive employee training, to implementing environmental sustainability efforts and increasing involvement in the communities in which it operates.
“This year’s report tells the stories we love to tell about how we are evolving from a Citizenship function to a Citizenship culture in which we embed Citizenship in everything we do,” said John Edelman, managing director, global engagement and corporate responsibility. “Today, Citizenship needs to be integrated into a company’s purpose and strategy, much like any other company function. As our 2016 global Trust Barometer study found, 80 percent of participants believe a business can increase profits and improve the economic and social conditions in their communities. Our 2016 Citizenship Report focuses on showcasing the difference we make at Edelman – for our people, our communities and our clients.”
The firm’s ongoing effort to operationalize Citizenship resulted in progress in several key areas in FY16:
To read the Edelman FY16 Citizenship Report, click here.
About Edelman
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2016 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
For more than 50 years Edelman has built a reputation known for breakthrough strategy and programming that delivers valuable results to our clients. Our professionals across our global network strive to bring the highest level of personal and professional integrity to the execution of their job, every day. As a global organization it is all the more important that we be unified in all facets of how Edelman does business. Our expertise and role in the formation and dissemination of messages to all stakeholders is of value across the spectrum of traditional media as well as increasingly called upon by numerous new media options. Maintaining high standards of conduct is not achieved solely by good intentions. It is achieved by clarity in knowing the firm's Missions and Values. In turn this understanding leads to Edelman's Principles and its Code of Conduct.