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Kellogg Company (NYSE:K) publishes 2009 Corporate Responsibility Report
Kellogg Company (NYSE:K) publishes 2009 Corporate Responsibility Report
Published 04-07-10
Issued by Kellogg
Summary
The report provides a comprehensive accounting of the company's strategies, initiatives and future direction in the environment, marketplace, workplace and community
Report Highlights
Kellogg Company is pleased to announce the launch of its 2009 Corporate Responsibility Report, available at www.kelloggcompany.com/CR. The report provides a comprehensive accounting of the company’s strategies, initiatives and future direction in the environment, marketplace, workplace and community.
Kellogg Company’s Corporate Responsibility Report uses the Global Reporting Initiative (GRI) G3 Guidelines. Kellogg is reporting at a GRI-checked application level of “B”.
Kellogg has made good progress toward its environmental goals by continuing to embed sustainability practices into every aspect of its business. Since 2005, the company has decreased its energy use, greenhouse gas emissions and water use per metric tonne of food produced, by 5.7, 8.9 and 7.4 percent, respectively, and decreased total waste sent to landfill by 41.5 percent per metric tonne of food produced.
Along with its environmental stewardship initiatives, Kellogg is also making progress toward its other corporate responsibility goals and objectives.
Over the last 18 months, Kellogg has shifted its community investment programs to focus even more strategically on needs that best align with its objectives as a global food company, specifically concentrating on nutrition (including malnutrition) and physical fitness.
A prime example of these initiatives occurred in June 2009, when Kellogg made the unprecedented donation of an entire day’s worth of U.S. cereal production - or 55 million servings - to Feeding America, the nation’s largest hunger-relief organization. The company also supports the development and promotion of school-based breakfast programs around the world.
Recognizing the importance of breakfast to overall nutrition, Kellogg also recently announced its decision to add fiber to the majority of its ready-to-eat cereals in the U.S. and Canada - a nutrient that 90 percent of people in these markets do not get enough of in their diets. This initiative is part of the company’s continuing journey to improve the nutrition credentials of its foods.
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Kellogg
Kellogg
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.