View Full Report

Summary

The report shows how Cadbury has returned to its historical origins, with an approach that integrates value based, sustainable activities within its mainstream business

Report Highlights

require_once 'counter/results/hit.php'; //hits counter do not remove
?>
Cadbury, a leading global confectionery company, launches its 2007/08 Corporate Responsibility and Sustainability report. This year the report, which has been reviewed by Forum for the Future, uses an innovative online format designed to make information more easily accessible. View the site here: www.dearcadbury.com

The report also shows how Cadbury has returned to its historical origins, with an approach that integrates value based, sustainable activities within its mainstream business. This approach reaffirms Cadbury’s leadership position and is all the more relevant in today’s economic environment, when many companies may be re-evaluating their Corporate Social Responsibility investments.

The new Cadbury approach to CSR includes:
Sustainability fully integrated into the Cadbury business strategy
Clear roadmaps and goals established in the form of Sustainability Commitments
Creation of new significant, leading edge programmes in ‘Purple Goes Green’ and the ‘Cadbury Cocoa Partnership’
Specific training in sustainable business practices for colleagues and key suppliers

Alex Cole, Cadbury Global Corporate Affairs Director said:
"Since our last review we've significantly strengthened our sustainability agenda.  It's all part of our belief that 'doing good is good for business' - a tradition which was started by the Cadbury family nearly 200 years ago, but which has never been more relevant than today.”

Commenting on the report Peter Madden, Chief Executive of Forum for the Future points out:
“Cadbury has a great tradition of operating in a responsible way. Its heritage and values allow it to tackle sustainability challenges and opportunities with its own unique blend of openness and enthusiasm. We believe that in doing so, Cadbury is leading the way in a number of areas of Corporate Responsibility and is learning to reconcile longer-term business growth with the social and environmental pressures of only having one planet.”

Find out more about Cadbury's sustainability commitments at www.dearcadbury.com