Issued by Boston Consulting Group
Farmed shrimp is among the fastest-growing food products in the world. Global production, which has more than tripled since 2000, is poised to grow about 6% annually.
December 6, 2019 – Farmed shrimp is among the fastest-growing food products in the world. Global production, which has more than tripled since 2000, is poised to grow about 6% annually.
But producers must respond appropriately to the strong market forces that are reshaping the shrimp industry:
To better understand how these forces are affecting shrimp producers, BCG has analyzed four major shrimp-producing countries: Thailand, Vietnam, Indonesia, and India1. The results are clear. The farmed-shrimp market is changing rapidly, and countries that aren’t responding effectively are falling behind. Over the past decade, Thailand and Vietnam, in particular, have lost ground to fast-moving competitors.
India and Indonesia have profited from their peers’ slowdown significantly and strengthened their positions to become the world’s second- and third-largest shrimp producers, respectively. Still, stricter regulations and environmental risks threaten their strong positions as well.
Some shrimp producers have begun to take action at the local level, improving water systems, experimenting with renewable energy, or using health enhancement feed. These short-term measures represent important steps forward. For all participants in the farmed-shrimp value chain, our reports assess the business cases for achieving profitability and sustainability.
To ensure success, however, shrimp producers must undertake disruptive action. True change can be achieved only when industry players work together on a large scale. What’s needed is an innovative and collaborative approach focused on achieving long-term, inclusive sustainability.
To secure the industry’s future, producers must establish traceability. Traceability offers multiple economic benefits for all players across the value chain: more efficient farms, sustainable production, improved logistics, full market access, brand enhancement, and opportunities for premium pricing.
Blockchain-based product tracking is revolutionizing seafood traceability. Several large supermarkets, including Walmart in the US and Carrefour in the EU, have already deployed blockchain to track the provenance of products in their food supply chains.
The shrimp supply chain is, however, highly complex, and a large number of transactions occur through middlemen. As a result, it’s extremely difficult to track shrimp from pond to plate. To provide full product traceability, countries will need to overhaul shrimp production at its very core.
Certain pioneering shrimp producers have already begun to make the shift to high-intensity, high-volume, closed-system shrimp farming in indoor facilities. This approach offers several clear advantages:
Each report identifies the current and near-term challenges facing the farmed-shrimp industry and offer recommendations that shrimp producers and traders can follow to succeed financially, boost productivity and efficiency, and become leaders in sustainability.
BCG worked with the Betty and Gordon Moore Foundation to produce the four reports as part of the foundation’s effort to make shrimp farming more sustainable.
About Boston Consulting Group
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
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For more information, please visit bcg.com.
Alexander Meyer zum Felde,
BCG Sustainability Expert Principal
Managing Director and Partner, BCG Stockholm
Project Leader, BCG Berlin
1 A Strategic Approach to Sustainable Shrimp Production in India: The Case for Improved Economics and Sustainability will be available soon.