In a powerful display of community and compassion, AEG’s LA Galaxy and long-time partner Adidas, welcomed pediatric cancer patients from the Jessie Rees Foundation’s Never Ever Give Up (NEGU) initiative to Dignity Health Sports Park for the club’s third-annual Boot Making Lab.

The day-long event offered NEGU youth and their families an unforgettable experience filled with joy and inspiration. Galaxy players and coaches joined the children in decorating custom cleats that will be worn during training sessions and at the club’s Kick Childhood Cancer theme night match on Saturday, Sept. 27.

From the moment families arrived, they were embraced by the Galaxy community. The club’s beloved mascot, Cozmo, greeted guests before they joined a behind-the-scenes tour of the stadium led by the Community Relations team. The experience continued with a rare opportunity to watch the Galaxy’s first team train on the pitch.

Following lunch in the Stadium Club, LA Galaxy Foundation’s Director of Community Relations, Gabe Osollo, shared heartfelt words of welcome. The highlight of the day came as players and coaches sat side-by-side with children to decorate cleats with each pair a vibrant reflection of the courage and spirit of their young designers.

“The Boot Making Lab is a powerful reminder of why we do this work,” said Mariah Rodriguez, Community Relations Manager, LA Galaxy. “Seeing the smiles, the creativity, and the courage of these kids inspires our entire club “With NEGU and adidas by our side, we’re proud to show these families that they are never alone, and that together, we can turn hope into action.”

To learn more about NEGU, please click here.

AEG

AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which with its affiliates owns, manages or consults with more than 120 preeminent venues around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas;   AEG Presents, one of the largest live music companies in the world dedicated to producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Sports, the world’s largest operator of sports franchises and high-profile sporting events;   AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships; and AEG Real Estate, which develops world-class venues and  sports and entertainment districts like STAPLES Center and L.A. LIVE. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.

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