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Taco Bell Foundation Marks 10 Years of Dream-Fueling With Record $14M Live Más Scholarship Awards

Taco Bell Foundation Marks 10 Years of Dream-Fueling With Record $14M Live Más Scholarship Awards

Published 8 hours ago

Submitted by Yum! Brands

Live Más Scholarship recipients high fiving

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Cheers to 10 years of fueling dreams! The Taco Bell Foundation’s Live Más Scholarship is celebrating a decade of impact with its largest award yet—$14 million to passionate young changemakers across the U.S., including a record $4.5 million for Taco Bell team members. 

Group of smiling Live Más Scholarship recipients



Unlike traditional scholarships, this one’s all about passion over GPAs—supporting creative thinkers, bold dreamers and cultural rebels. It’s not just funding—it’s a launchpad for what’s next.

Congratulations to our 2025 Live Más Scholarship recipients!

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Yum! Brands

Yum! Brands

Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 60,000 restaurants in more than 155 countries and territories under the company’s concepts – Taco Bell, KFC, Pizza Hut and Habit Burger & Grill. The Company's Taco Bell, KFC and Pizza Hut brands are global leaders of the Mexican-inspired food, chicken and pizza categories, respectively. Habit Burger & Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2024, Yum! was named to the Dow Jones Sustainability Index North America, Newsweek’s list of America’s Most Responsible Companies, USA Today’s America’s Climate Leaders and 3BL’s list of 100 Best Corporate Citizens. In 2025, the Company was recognized among TIME magazine’s list of Best Companies for Future Leaders. In addition, Taco Bell, KFC and Pizza Hut brands were ranked in the top 25 of Entrepreneur’s Top Global Franchises Ranking for 2025, with Taco Bell securing the No. 1 spot for the fifth consecutive year.

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