Originally published on Ragan
By Ashleigh Pollart

Hershey’s rich legacy stretching back to 1894 doesn’t make our workforce immune to modern challenges. Employees must navigate competing priorities, not having enough hours in the day, delivering results in a changing marketplace, and evolving with ever-shifting consumer behaviors and industry trends.

I stepped into employee communications in early 2024 after focusing on external channels and audiences. Hershey Communications is a team of innovative, top-of-their-game professionals with a strong external perspective and a deep understanding of employee needs. Combined with my focus on data-driven insights, we dove into what our employees were saying – either directly or more discreetly. At the same time, we were also becoming a new kind of company. With the integration of salty snacks brands, Hershey was no longer solely a candy maker, but a multi-category snacking company. Meaning we had to navigate operational changes, including organizational structure, on top of shifting external factors.

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The Hershey Company

The Hershey Company

The Hershey Company is an industry leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels.

For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education.

To learn more visit www.thehersheycompany.com.

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