3BL, a communications technology company helping organizations transform impact programs into a business advantage, today released Focus, an improved strategic intelligence platform designed to meet the evolving demands of today's high-pressure corporate communications.

Focus represents the latest milestone in 3BL’s commitment to helping organizations connect purpose and performance. By combining market analysis and industry expertise with cutting-edge distribution and analytics, the platform redefines how organizations engage with an increasingly discerning and data-savvy audience.

We designed Focus by listening to our clients' needs for practical tools that deliver results you can actually measure. Focus represents a critical evolution of our platform, addressing the challenges our clients face daily. The enhanced research and analysis tools provide clearer market insights, while our distribution network ensures your story reaches the key decision-makers you care about. The new real-time analytics helps teams make smarter decisions with their resources and demonstrate tangible impact.

— Charlie Wilkie, CEO, 3BL

A New Standard: Power your message with data, insight and confidence

Focus provides communications leaders with critical tools to balance impact goals while effectively managing their key audiences. Here’s how we work with our clients:

1. Understand the Market

Focus equips teams with insights, peer benchmarking, and strategic analysis to help define and sharpen messaging. By aligning communication strategies with evolving audience expectations and competitive trends, Focus enables brands to be recognized for their values and work.

2. Engage Target Audiences

Through 3BL’s proprietary distribution network—built and refined since 2009—Focus connects organizations with their key stakeholders. From business media and investors to employees and consumers, messages are tailored and targeted to achieve optimal resonance and reach.

3. Measure Your Results

With advanced analytics and performance dashboards, Focus tracks how messaging is landing in real time. Organizations can understand stakeholder sentiment, monitor positioning, and refine campaigns to drive measurable outcomes such as brand trust, awareness and influence.

4. Extend Your Team

Focus is more than a platform—it’s a service-backed solution. 3BL’s Client Success Team integrates seamlessly with internal teams to offer strategic guidance, custom reporting, and executional support, helping even the most resource-constrained teams operate with efficiency and confidence.

Impact communications have never been more important—or more difficult to get right. Get in touch to learn how Focus can help your team deliver smarter impact communications—visit here to explore the platform.

About 3BL

3BL transforms impact and sustainability initiatives into business advantages. Since 2009, we've helped 1,500+ organizations—from Fortune 500s to NGOs—connect purpose with performance. Our proprietary platform delivers targeted distribution, strategic insights, and measurable analytics, while our media division TriplePundit provides solutions-focused journalism and brand storytelling support.

3BL

3BL

3BL has revolutionized how brands share their corporate sustainability and social impact progress.

By leveraging our proprietary technology and expansive distribution network, you can easily access disparate and hard-to-reach stakeholders. And, with our best in class analytics suite, you can measure the impact of your ESG initiatives and build a positive reputation that lasts.

Our Brand Studio combines the editorial expertise of TriplePundit's sustainability communicators and the reach of 3BL’s unrivaled distribution network, so you can find new ways to tell your stories better and share them more widely across your target audiences.

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