CNH brand, Case IH, has announced a new partnership with Meet the Need, a grassroots, farmer-led charity working to tackle food insecurity across New Zealand one meal at a time.

As part of the initiative, $50 from the sale of every new Case IH tractor in New Zealand will be donated to Meet the Need, helping provide meals to families in need through local food banks and community groups.

Founded by farmers, for communities, Meet the Need offers a practical way for the primary sector to give back—donating livestock, milk, or funds to deliver nutritious, protein-rich meals where they are needed most. Since launching in 2020, Meet the Need has already provided over 2.3 million meals to more than 130 food banks and community groups nationwide.

Meet the Need General Manager, Zellara Holden, said the partnership highlights a shared commitment to community support and helping those in need.

“Case IH is a brand we are proud to be associated with,” Zellara said.

“This sponsorship directly supports our mission—getting quality food onto Kiwi tables. When businesses like Case IH stand behind us, it helps create real, lasting change.

“Together, we can help build a better tomorrow for families across Aotearoa.”

Case IH Business Director – Agriculture ANZ, Aaron Bett, said the partnership was a natural extension of the brand’s longstanding commitment to rural New Zealand.

“As a brand deeply rooted in New Zealand’s rural communities, we believe in showing up for the people who support us,” Aaron said.

“Farmers are already doing so much to support their communities, and this is one more way we can stand alongside them—supporting a practical, farmer-led solution that’s making a real difference.”

With the partnership now underway, every new Case IH tractor sold in New Zealand will help nourish a Kiwi family—while the wider Case IH team continues to fundraise and advocate for a more food-secure future.

CNH

CNH

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. 

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.  

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