Eastman

Urban life is an ever-changing environment. From the morning commute and work to yoga class and dinner, clothing needs to adapt to the environment wherever the day takes someone. So seamless clothing transitions have become essential to navigate the fast-paced lifestyle of living in a city.

Versatility in every moment

To meet this consumer demand, Eastman introduced “Naia™ on the move” at the 2025 Intertextile Shanghai Apparel Fabrics – Spring Edition expo this March. The fresh take on active, urban fashion redefines adaptability, comfort and versatility while remaining committed to sustainability. It extends the outstanding properties of Eastman Naia™ Renew staple fiber to the light sports sector, offering urban consumers unparalleled comfort and convenience as they move throughout the many environments of their day.

“‘Naia™ on the move’ is not just an innovation in application but a lifestyle concept designed to deliver all-day comfort and ease,” said Chad Doub, global segment leader of staple fibers for Eastman’s textiles division. “Naia™ Renew offers a high-performance fiber that can maintain the body’s microclimate, adjusting to the various temperatures and humidities we all face throughout a typical day in the city.”

At the Intertextile booth, “Naia™ on the move” showcased how versatile fashion meets sustainability. Naia™ Renew staple fiber stands out with its exceptional moisture management, breathability, and a soft and lightweight feel. Its adaptive performance ensures comfort across varying temperatures and humidity levels, making it an ideal choice for commuting, working and light sports activities. It’s also highly durable. Naia™ Renew maintains its softness with reduced pilling and offers excellent shape retention, even after repeated wear and washing.

Booth visitors discovered the latest Naia™ applications in activewear, denim, woven fabrics and home textile fillings — the brand’s most extensive showcase yet. Eastman also highlighted Naia™ Renew staple fiber's new application in denim, achieving a balance between comfort and sustainability in the material. The versatility of Naia™ was also shown by its use in woven woolen fabrics, ranging from structured shirts to tweed coats. The fiber’s integration into home textile fillings further adds the potential of sustainability into everyday living.

“Our booth’s visitors were impressed by the numerous applications of Naia™ Renew,” Doub said. “We’ve taken Naia™ to the next level. It truly can go ‘on the move’ with you. There’s a Naia™ application for every occasion, and designers around the world see the need for a fiber like this to fit into modern consumers’ busy lifestyles.”

Creating endless possibilities

Naia™ was initially adopted in the Chinese market in 2020. The staple fiber has not only filled a market gap but has also become a key force in helping brands achieve their sustainability goals around the globe. Over the past five years, Naia™ applications have expanded from loungewear to casual T-shirts, knitwear and beyond.

Naia™ Renew is a sustainable circular fiber composed of 60% sustainably sourced wood pulp and 40% GRS-certified recycled* waste materials. Using Eastman’s molecular recycling technology, this process breaks down hard-to-recycle waste material into basic molecules to make new cellulose acetate fibers without compromising quality. This innovation offers a scalable solution to two of the world’s most pressing environmental issues: waste pollution and raw material overconsumption.

*Naia™ Renew recycled content is achieved by allocation of recycled waste material using GRS-certified mass balance process. 

Eastman

Eastman

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2023 revenue of approximately $9.2 billion and is headquartered in Kingsport, Tennessee, USA.

About Eastman in the circular economy: In 2019, Eastman became the first company to begin commercial-scale chemical recycling for a broad set of waste plastics that would otherwise be landfilled or, worse, wind up in the environment. Eastman's molecular recycling technologies can process waste plastics traditional mechanical recycling methods cannot—including polyesters, polypropylene, polyethylene, and polystyrene—derived from a variety of sources, including single-use plastics, textiles, and carpet. These technologies provide a true circular solution of endless recycling for materials, allowing them to be reused repeatedly.

To learn more about how we’re working to make a more circular economy visit eastman.eco.

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