Published 04-22-25
Submitted by AEG
On April 16, 2025, 125 high school students in Indio, CA, were treated to a behind the scenes look of the iconic Coachella Valley Music and Arts Festival as part of an AEG Presents’ career exposure day.
The day was designed to introduce students to career opportunities in the live events industry and was held in partnership with the Mobius Conference, a two-day event that engages high-school students in topics around art, culture, and politics.
The students began their day at the popular Coachella activation, Party In My Living Room™, a house party created by LA-based artist THURZ, that brings together good tunes and good vibes. Students had a chance to listen to a fireside chat with THURZ, who spoke candidly about his career, the origins of the activation, and its connection to the community.
In addition to fireside chat with THURZ, students participated in a panel discussion with Goldenvoice staff where they learned what it takes to produce the world-renowned festival. The panelists also shared their individual career paths and recommendations on how to break into live music and event production. Panelists included Goldenvoice’s Talent Buyer, Chavantae Flakes; Production Coordinator, Kierrah Matthews; Director of Crowd Management, Mason Shaw; and Manager of Ticketing, Nicholas Green. The panel was moderated by AEG Presents, DEI Business Partner, Twana Simmons
Following the panel session students had a chance to participate in a dance class led by professional choreographer Alecc Daddoul and met with members of AEG Presents’ and Goldenvoice’s Human Resources team to learn about how to secure an internship, job pathways in live music, and career opportunities. The students wrapped up the day and received final words from Cole Froelich, VP Festival Operations, Goldenvoice festivals.
“Without an understanding of how to enter the workforce, statistics have shown that youth unemployment numbers increase. That’s why events like this career connection day are so important,” says Twana Simmons, DE&I Business Partner, AEG Presents. “By participating in this event, we hope students will have a better understanding about the opportunities available in the live event industry, and that it helps them better prepare for life after graduation whether it be from high school or college.”
To learn more about the Mobius Conference, click here.
Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which with its affiliates owns, manages or consults with more than 120 preeminent venues around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, one of the largest live music companies in the world dedicated to producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Sports, the world’s largest operator of sports franchises and high-profile sporting events; AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships; and AEG Real Estate, which develops world-class venues and sports and entertainment districts like STAPLES Center and L.A. LIVE. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
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