NORTHAMPTON, Mass., February 25, 2025 /CSRwire/ - At a time when Americans appear to be increasingly polarized, a new study from 3BL and research technology firm Glow has uncovered a remarkable point of unity. Sustainability has evolved from a partisan issue into a fundamental American value that crosses political, generational, and socioeconomic boundaries.

The report, The Big Thing Americans Agree On, reveals that 56% of Americans consider sustainability important or very important in their daily lives. More significantly, the study suggests this shared commitment to sustainability represents a deeper transformation in how Americans view their role in shaping corporate and social behavior.

Key insights from the study point to three major societal shifts:

The Emergence of Consumer-Driven Change 

The research reveals that 73% of Americans believe their purchasing decisions can influence corporate behavior on social and environmental issues. This finding suggests a significant evolution in how Americans view their relationship with institutional power.

Cross-Generational Momentum 

While 65% of Gen Z and 64% of millennials lead in prioritizing sustainability, the study found that only 5% of Gen X and Baby Boomers consider sustainability completely unimportant. This cross-generational agreement suggests that sustainability has become embedded in American cultural values rather than a youth-driven trend.

The Dissolution of Political Barriers 

Perhaps most surprisingly, Republican-leaning respondents showed a stronger inclination (91%) toward increasing their sustainability focus than Democrats (77%). 

Check out the full report here. 

About 3BL 
3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most.

3BL partners with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.

3BL

3BL

3BL has revolutionized how brands share their corporate sustainability and social impact progress.

By leveraging our proprietary technology and expansive distribution network, you can easily access disparate and hard-to-reach stakeholders. And, with our best in class analytics suite, you can measure the impact of your ESG initiatives and build a positive reputation that lasts.

Our Brand Studio combines the editorial expertise of TriplePundit's sustainability communicators and the reach of 3BL’s unrivaled distribution network, so you can find new ways to tell your stories better and share them more widely across your target audiences.

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