Published 01-29-25
Submitted by CNH
Case IH and parent company, CNH, had their labs and equipment used in a study to promote AI use in the agriculture industry.
The impact of Artificial Intelligence (AI) is dominating conversations around the globe, and the agriculture sector is no different, with the main questions around what it means for the industry and how it can be used to the greatest effect.
Katrina 'Treen' Swift is a 2024 Nuffield Scholar, who is focusing on the advantages AI could introduce to grain-growing operations into the future. With farm and landscape-level sustainability data of increasing interest across the supply chain, Treen says she can see enormous potential in using AI to analyse this data to improve management of natural capital, inputs and operations and provide time-saving benefits to growers.
“Why aren't we talking about how AI is going to benefit our businesses, whether it's as simple as using number plate recognition when we're managing trucks coming in for deliveries, or the machinery space and what brands like Case IH are doing - I wanted to learn more.”
She had her chance at the United Nations’ Committee on World Food Security (CFS) event in Italy late last year where she met Luca Ferrari, the Global Manager of Robotics for Case IH’s parent company CNH. Luca invited her to visit CNH’s labs in Modena, where so much of the company’s technology is developed.
“It was a fascinating experience,” she said, and opened her eyes to the progress being made in machinery and the potential for AI to assist farmers in managing the increasingly complex regulatory space, particularly with regards to emissions and environmental impacts.
“Looking more at practices that are less reliant on chemical use is one area where there is a lot of interest in Europe at present, and I can certainly see a role for AI in this space. Emissions reduction is another area of global focus and with so much data around it, the average farmer will need help in processing this.”
Treen’s visit to the CNH labs in Italy also gave her a new appreciation for the increasingly sophisticated machinery being developed by brands like Case IH, an appreciation she found of value when her family farming business had the unique opportunity to trial two new Case IH AF Series combines late last year.
“By harnessing AI’s capabilities for applications within our industry, we have so much to gain with increased productivity, and better-informed decision-making from an economic and environmental perspective. This will help reinforce our competitiveness on the global stage and drive greater sustainability to ensure we can be proud of what we’re leaving for future generations of farmers,” she said.
Read the full story here.
CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
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