STAMFORD, Conn., January 24, 2025 /CSRwire/ - all® free clear—the #1 doctor recommended laundry detergent brand for sensitive skin—today announced the brand will be the first laundry detergent in the U.S. to incorporate NaviLens technology on its packaging and will be featured on the all® free clear MIGHTY PACS® Original laundry detergent tubs and pouches. Dedicated to creating more accessible environments, NaviLens is a navigation and scanning app for those with low vision and blindness. With more than 7 million Americans* living with low vision, the all® free clear brand recognizes the strong need for resources that provide greater independence and access during their day-to-day experiences.

“With NaviLens technology on our all® free clear MIGHTY PACS® Original packaging, we aim to make laundry more accessible so people can complete this essential, everyday task with greater ease and peace of mind,“ said Philipp Schaffer, Corporate Senior Vice President and Regional Head of Henkel Consumer Brands North America. “We are pleased to make laundry care more inclusive—from the store to home.”

NaviLens smart codes will be located on the front of all® free clear MIGHTY PACS® Original, which are pre-measured unit-dose detergent pacs that provide added convenience on laundry day. Once individuals download the NaviLens app, the device detects NaviLens codes, audibly notifying the user of the product name, type, dosing instructions and precise in-store location. NaviLens can benefit those with blindness, low vision, language barriers and anyone in need of additional resources.

“Our partnership with all® free clear laundry detergent marks an important step in offering NaviLens technology in everyday household products, enhancing the shopping experience for all consumers,” said Javier Pita, Chief Executive Officer of NaviLens. “It is our mission to empower people who are blind or have low vision through our cutting-edge technology. This collaboration represents another stride toward expanding NaviLens accessible codes to more everyday environments, positively impacting the daily experiences of millions.”

In addition to updating its packaging, the all® free clear brand will donate $25,000 to the American Foundation for the Blind this February in honor of Low Vision Awareness Month to help propel the organization’s mission to create equal opportunities and expand possibilities for those with blindness and low vision.

For more information, visit all-laundry.com/NaviLens to read how NaviLens technology is empowering those with blindness and low vision.

* American Academy of Ophthalmology

Henkel

Henkel

About Henkel in North America
Henkel’s portfolio of well-known brands in North America includes Dial® soaps, Persil® and all® laundry detergents, Snuggle® fabric softeners, Schwarzkopf® hair care, as well as Loctite®, OSI®, Technomelt® and Bonderite® adhesives. With sales close to 6.6 billion US dollars (6 billion euros) in 2023, North America accounts for 28 percent of the company’s global sales. Henkel employs around 8,000 people across the U.S., Canada and Puerto Rico. For more information, please visit http://www.henkel-northamerica.com and on X (Twitter) @Henkel_NA.

About Henkel
With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The business unit Adhesive Technologies is the global leader in the market for adhesives, sealants and functional coatings. With Consumer Brands, the company holds leading positions especially in laundry & home care and hair in many markets and categories around the world. The company's three strongest brands are Loctite, Persil and Schwarzkopf. In fiscal 2023, Henkel reported sales of more than 21.5 billion euros and adjusted operating profit of around 2.6 billion euros. Henkel’s preferred shares are listed in the German stock index DAX. Sustainability has a long tradition at Henkel, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today employs a diverse team of about 48,000 people worldwide – united by a strong corporate culture, shared values and a common purpose: "Pioneers at heart for the good of generations.” More information at www.henkel.com.

More from Henkel