Women in Campaign, a program promoted by New Holland, a CNH brand, celebrated Rural Women's Day in the province of Córdoba.

The event brought together more than 50 women, including customers, producers, office and plant collaborators, as well as dealership personnel from various regions of the country, in a special field day.

The meeting took place at the Santa Julia Establishment, belonging to the Catholic University of Cordoba, where students and teachers offered a space for debate on "the livestock experience" and presented the initiatives of the faculty related to the agricultural industry. The participants took a guided tour of the institution's facilities.

Professionals from Banco Santander also participated, offering talks on topics such as emotional intelligence, personal finance management and technology applied to agriculture.

"We are very pleased to have organized this meeting of Women in Campaign, a project that was born three years ago and that continues to gain strength in the region," said Natalia Álvarez, Marketing Specialist of New Holland.

Attendees also had the opportunity to carry out dynamic tests with New Holland tractors. "Women in Campaign is not just a project; It is an opportunity for rural women to empower themselves, share experiences and weave networks. Together, we are driving growth and innovation in our communities," said Stephanie Cipriani, also a Marketing Specialist for the brand.

Mujeres en Campaña is a program of New Holland Argentina that seeks to reach women of all ages and geographical areas. It is a project built with the collaboration of people from all over the country. From north to south, and east to west, there are stories that inspire, empower, and deserve to be told.

CNH

CNH

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world. 

For more information and the latest financial and sustainability reports visit: cnh.com

For news from CNH and its Brands visit: media.cnh.com

More from CNH