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New Holland Is Present at Expo Rural 2024 With Proposals for the Whole Family
New Holland Is Present at Expo Rural 2024 With Proposals for the Whole Family
Published 10-28-24
Submitted by CNH
New Holland, a brand of CNH, showcased some of its outstanding equipment at the 136th edition of the Rural Expo in Argentina
Equipment for the agricultural and livestock segment was exhibited, along with the most innovative digital agriculture solutions.
"Being in the city, Expo Rural represents a unique opportunity for the little ones to learn about the production processes and take their first steps in the world of the countryside," said Juliano Mendonca, marketing manager of New Holland.
Visitors had the opportunity to get on the exhibited equipment and got to know the "irons" of the Argentine countryside up close. In addition, the digital agriculture sector was of great interest to families, as they could live the virtual reality experience and play at being a combine harvester pilot. A specialist from the brand was available to explain how this simulator works, which was used to train technicians without the need to use real equipment.
New Holland's "Women in Campaign" program, which seeks to make visible the role of women in the countryside, also had its space at Expo Rural. Those interested, subscribed to the MEC website, were able to participate in exclusive talks with their ambassadors and meet the women who are part of this project.
CNH
CNH
CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
For more information and the latest financial and sustainability reports visit: cnh.com
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