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New Holland Is Winner of the 2024 ABX Award
New Holland Is Winner of the 2024 ABX Award
Published 10-23-24
Submitted by CNH
New Holland, a brand of CNH, was the big winner of the ABX (Automotive Business) Award 2024 in the "Collaborative Innovation" category with the Accessible TL5, the world's first accessible tractor.
The award highlighted projects with high potential for positive impact, with an innovative proposal and capable of delivering new value to the automotive industry, mobility and society.
"It is with great honor and pride that we receive this award. People with reduced mobility in the lower limbs, including those who live and work in the countryside, want to have autonomy to be able to carry out their activities on their own. And the Accessible TL5 meets the main premise of inclusion, which is to enable people to exercise their numerous skills and abilities, eliminating barriers that today make it impossible for many farmers to access the operating station of a machine", says Eduardo Kerbauy, vice president of New Holland for Latin America.
As a brand that cares about improving the customer experience, this accessible tractor arose from the real need of many farmers. The development of the Accessible TL5 even had the participation of a New Holland customer, who is a wheelchair user.
Read more here at: New Holland is winner of the 2024 ABX Award (cnh.com)
CNH
CNH
CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
For more information and the latest financial and sustainability reports visit: cnh.com
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