STAMFORD, Conn., September 25, 2024 /CSRwire/ - Henkel has been named a 2024 Safer Choice Partner of the Year award winner through their all® free clear and all® sensitive fresh liquid laundry detergent products. Products with the Safer Choice label help consumers find products that work well and are certified by the Safer Choice program to contain safer ingredients for families and the environment.

The Safer Choice Partner of the Year Awards recognize the contributions of Safer Choice partners and stakeholders who have shown outstanding achievement in the design, manufacture, selection and use of innovative products with safer ingredients.

The all® free clear range of laundry detergent products are the #1 doctor recommended laundry brand for sensitive skin*, and this Safer Choice recognition helps further strengthen the confidence of the medical community to recommend it to their patients. Instead of just removing dyes and perfumes, all® free clear brand’s formula is built from the ground up, ensuring that every ingredient is chosen both for effectiveness and gentleness on skin.

“We’re proud to be recognized as an EPA 2024 Safer Choice Partner of the Year award winner,” said Martina Spinatsch, Senior Vice President, Research & Development, Henkel Consumer Brands, North America. “This award reflects our commitment to develop products that are safer for people and the planet. We believe that this is where our all® free clear purpose comes together with Safer Choice. It all starts with choosing safer ingredients.”

To qualify for the Safer Choice label, a product must meet EPA’s Safer Choice Standard, which includes stringent human and environmental health criteria. The Safer Choice program currently partners with about 350 formulator-manufacturer partners who make nearly 2,000 Safer Choice certified products for both consumers and commercial buyers.

*Recommended by dermatologists, allergists and pediatricians for sensitive skin

About Henkel in North America

Henkel’s portfolio of well-known brands in North America includes Schwarzkopf® hair care, Dial® soaps, Persil®, Purex®, and all® laundry detergents, Snuggle® fabric softeners as well as Loctite®, Technomelt® and Bonderite® adhesives. With sales close to 6.6 billion US dollars (6 billion euros) in 2023, North America accounts for 28 percent of the company’s global sales. Henkel employs around 8,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica.com and on Twitter @Henkel_NA.

Photo material is available at www.henkel-northamerica.com/press

Henkel North America Contact: 
Erica Cooper 
Phone: 475-232-4973 
Email: erica.cooper@henkel.com

Henkel

Henkel

About Henkel in North America
Henkel’s portfolio of well-known brands in North America includes Dial® soaps, Persil® and all® laundry detergents, Snuggle® fabric softeners, Schwarzkopf® hair care, as well as Loctite®, OSI®, Technomelt® and Bonderite® adhesives. With sales close to 6.6 billion US dollars (6 billion euros) in 2023, North America accounts for 28 percent of the company’s global sales. Henkel employs around 8,000 people across the U.S., Canada and Puerto Rico. For more information, please visit http://www.henkel-northamerica.com and on X (Twitter) @Henkel_NA.

About Henkel
With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The business unit Adhesive Technologies is the global leader in the market for adhesives, sealants and functional coatings. With Consumer Brands, the company holds leading positions especially in laundry & home care and hair in many markets and categories around the world. The company's three strongest brands are Loctite, Persil and Schwarzkopf. In fiscal 2023, Henkel reported sales of more than 21.5 billion euros and adjusted operating profit of around 2.6 billion euros. Henkel’s preferred shares are listed in the German stock index DAX. Sustainability has a long tradition at Henkel, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today employs a diverse team of about 48,000 people worldwide – united by a strong corporate culture, shared values and a common purpose: "Pioneers at heart for the good of generations.” More information at www.henkel.com.

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