TORONTO, September 13, 2024 /CSRwire/ - As part of its Helping Canadians Shine™ initiative, Sunlight® laundry detergent, a Henkel brand, is proud to announce that it is supporting expansion of Free Laundry Access, a charity that helps Canadians in need access laundry services.

Sunlight® laundry detergent will help Free Laundry Access expand to a total of four locations across Toronto, Hamilton and Vancouver. Since its launch in 2021 by Toronto laundromat and café owner, Nancy Seto, Free Laundry Access has been providing its services from a single location in the west end of the city.

"During the pandemic, I saw many individuals and families struggling to pay for washing and drying their clothes in our laundromat,” says Seto. “I asked myself, 'How can I help?' which inspired the launch of our Free Laundry Access program. Thanks to the Sunlight brand’s tremendous support, not only was I able to continue providing free laundry access from my own laundromat, but they are now helping us expand our program, providing hope, dignity and happiness to those in need."

For many people, having clean clothes can provide the confidence needed to work, socialize, and participate in daily activities. “The Sunlight brand is very proud to support the Free Laundry Access program, including its efforts to provide more Canadians in need with these important free laundry services,” says Margarita Bajzelj, Director of Marketing, Henkel Consumer Brands Canada. “The work of Free Laundry Access very much fits with our belief in shining a light on goodness and making a difference, one small act of kindness at a time.“

The purchase of Sunlight® laundry detergent products will help support Henkel's donation of $100,000 to Free Laundry Access, which will feature monthly free laundry events at the following locations:

Toronto, Ontario:

• Yummi Café Laundromat (956 St. Clair Avenue West)
• Wishy Washy Laundromat (3003 Danforth Avenue)

Hamilton, Ontario:

• King Coin Laundromat (831 King Street East)

Vancouver, British Columbia:

• East Van Laundry (183 East 16th Avenue)

Participation in the program is at the discretion of Free Laundry Access, and free laundry access is not guaranteed. For details on Free Laundry Access events, dates, and eligibility, please visit sunlightcanada.ca/en/helping-canadians-shine.

Henkel

Henkel

About Henkel in North America
Henkel’s portfolio of well-known brands in North America includes Dial® soaps, Persil® and all® laundry detergents, Snuggle® fabric softeners, Schwarzkopf® hair care, as well as Loctite®, OSI®, Technomelt® and Bonderite® adhesives. With sales close to 6.6 billion US dollars (6 billion euros) in 2023, North America accounts for 28 percent of the company’s global sales. Henkel employs around 8,000 people across the U.S., Canada and Puerto Rico. For more information, please visit http://www.henkel-northamerica.com and on X (Twitter) @Henkel_NA.

About Henkel
With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The business unit Adhesive Technologies is the global leader in the market for adhesives, sealants and functional coatings. With Consumer Brands, the company holds leading positions especially in laundry & home care and hair in many markets and categories around the world. The company's three strongest brands are Loctite, Persil and Schwarzkopf. In fiscal 2023, Henkel reported sales of more than 21.5 billion euros and adjusted operating profit of around 2.6 billion euros. Henkel’s preferred shares are listed in the German stock index DAX. Sustainability has a long tradition at Henkel, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today employs a diverse team of about 48,000 people worldwide – united by a strong corporate culture, shared values and a common purpose: "Pioneers at heart for the good of generations.” More information at www.henkel.com.

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