New Holland, a brand of CNH, and Bluewhite, a leading autonomous technology company enabling AI-driven autonomous farming, has announced a multi-phase partnership.

The companies will collaborate on distribution, manufacturing and integration of Bluewhite’s autonomous solutions for New Holland tractors in North America. This partnership will enable New Holland tractors to operate fully autonomously in orchards, vineyards and other specialty crop operations.

Bluewhite’s AI-driven autonomous farm solution leverages AI, sensor fusion, advanced vehicle integration and precision. It also helps growers to manage their fleets and data — and, ultimately, produce more with less. Bluewhite works with over 20 leading permanent crop growers, enabling autonomous farming on multiple crops and tractor models across 150,000 acres in the U.S.

The proven capabilities of Bluewhite in orchards and vineyards bolsters New Holland’s strategy to bring autonomous solutions across all segments it serves, especially in the specialty crop market.

This unique technology helps New Holland customers address immediate challenges, such as labor shortages and rising operational costs in the specialty crop market. Depending on the specific use case, the technology has proven to reduce operational costs by up to 85% through a combination of savings in inputs, labor and maintenance costs.

“With this tech, we’re not only helping address the financial aspect of an operation by freeing up an operator to tackle other tasks; we’re alleviating some of the biggest pain points growers contend with every day that slow them down during the most critical times in the growing season,” stated Paul Welbig, precision product marketing director for New Holland Agriculture North America.

CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnh.com

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