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Female Gamers “Level Up” KFC Campaign in Saudi Arabia
KFC has unveiled a holistic campaign designed to break historical barriers in the gaming community by providing a platform for female gamers.
Female Gamers “Level Up” KFC Campaign in Saudi Arabia
KFC has unveiled a holistic campaign designed to break historical barriers in the gaming community by providing a platform for female gamers.
Published 07-29-24
Submitted by Yum! Brands
Originally published by Forbes
by Anup Oommen
KFC has leveled up its “Play KFC” platform with a catchy campaign called “The Original Gamechangers” created by TBWA\RAAD featuring female gamers Shahad Alabih (@shahadalabih), Meshael (@meshaelm), and Juju (@btrfly3) in collaboration with the Saudi Esports Federation (SEF).
Revolutionising the gaming scene in Saudi Arabia by highlighting and supporting female gamers, “The Original Gamechangers” campaign not only complements KFC’s dedication to inclusivity and diversity, but also displays their skills and potential on the global esports stage.
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Yum! Brands
Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 60,000 restaurants in more than 155 countries and territories under the company’s concepts – Taco Bell, KFC, Pizza Hut and Habit Burger & Grill. The Company's Taco Bell, KFC and Pizza Hut brands are global leaders of the Mexican-inspired food, chicken and pizza categories, respectively. Habit Burger & Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2024, Yum! was named to the Dow Jones Sustainability Index North America, Newsweek’s list of America’s Most Responsible Companies, USA Today’s America’s Climate Leaders and 3BL’s list of 100 Best Corporate Citizens. In 2025, the Company was recognized among TIME magazine’s list of Best Companies for Future Leaders. In addition, Taco Bell, KFC and Pizza Hut brands were ranked in the top 25 of Entrepreneur’s Top Global Franchises Ranking for 2025, with Taco Bell securing the No. 1 spot for the fifth consecutive year.
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