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Female Gamers “Level Up” KFC Campaign in Saudi Arabia
KFC has unveiled a holistic campaign designed to break historical barriers in the gaming community by providing a platform for female gamers.
Female Gamers “Level Up” KFC Campaign in Saudi Arabia
KFC has unveiled a holistic campaign designed to break historical barriers in the gaming community by providing a platform for female gamers.
Published 07-29-24
Submitted by Yum! Brands
Originally published by Forbes
by Anup Oommen
KFC has leveled up its “Play KFC” platform with a catchy campaign called “The Original Gamechangers” created by TBWA\RAAD featuring female gamers Shahad Alabih (@shahadalabih), Meshael (@meshaelm), and Juju (@btrfly3) in collaboration with the Saudi Esports Federation (SEF).
Revolutionising the gaming scene in Saudi Arabia by highlighting and supporting female gamers, “The Original Gamechangers” campaign not only complements KFC’s dedication to inclusivity and diversity, but also displays their skills and potential on the global esports stage.
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Yum! Brands
Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, has over 54,000 restaurants in more than 155 countries and territories, operating the Company’s brands – KFC, Pizza Hut and Taco Bell – global leaders of the chicken, pizza and Mexican-style food categories. The Company’s family of brands also includes The Habit Burger Grill, a fast-casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. Yum! Brands was named to the 2021 Dow Jones Sustainability Index North America and was ranked on Newsweek’s list of 2021 America’s Most Responsible Companies. In 2022, Yum! Brands was named to 3BL Media’s 100 Best Corporate Citizens.
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