New Holland, a brand of CNH, has honored the work of women in forestry in Brazil by delivering 10 pink tractors.

The idea came from Empreiteira Costa Pinto, the company that bought the New Holland TL5.90 tractors, and the Ottoboni dealership in Mato Grosso do Sul.

The tractors were delivered to the contractor's headquarters where employees hired to work in the forestry sector were waiting to catch a first glimpse of them.

"We lead the #ÉTEMPODEMULHER movement, not only as a way to support them, but also to strengthen female entrepreneurship and establish a position as a brand close to farmers, which speak to the whole society and seeks to bring solutions that help producers to increase productivity in a sustainable way", says Eduardo Kerbauy, New Holland's Vice President for Latin America.

Mikelly Fernanda Silveira Redero, one of the operators recently hired by Empreiteira Costa Pinto, says that she never imagined that one day she would operate a tractor in the forestry area, especially in pink. "Every woman has the ability, and the company gave us that opportunity. Today I feel very happy.”

According to Adilson Costa Pinto, owner of Empreiteira Costa Pinto, the company realized that it could invest more in female labor. For this reason, they decided to expand the range and encourage women to be operators. "We believed it would work. And it did. Today we have a differential within the company. And our operators helped us break this taboo," he says.

For Renato Stevanato Ottoboni, partner-owner of Ottoboni, the pink tractors are a way to symbolize and spread the movement for women's appreciation. "Wherever they go, these tractors attract attention, in addition to further stimulating the sector to bring women to the field," she explains.

Created four years ago, New Holland's #ÉTEMPODEMULHER movement has helped to give a voice to the female public by developing actions to encourage women's participation. The objective is to stimulate and value the importance of women in the field with engagement actions, encouraging and recognizing diversity in agribusiness as an engine of innovation, especially because today women and young people are taking the lead in the field.

CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

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