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How Aflac's Duck Was Created
How Aflac's Duck Was Created
Published 07-03-24
Submitted by Aflac Incorporated
Originally published on Yahoo! Finance
In early 2000 when insurance company Aflac (AFL) was attempting to increase its brand recognition, which at the time was hovering around 11%, longtime CEO Dan Amos decided to take a risk. He took a bet on an advertising campaign that featured two men on a park bench talking about insurance, featuring a duck quacking, “Aflac.”
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Aflac Incorporated
Aflac Incorporated
Aflac is a Fortune 500 company, providing financial protection to more than 50 million people worldwide. When a policyholder or insured gets sick or hurt, Aflac pays cash benefits fairly, promptly and directly to the insured. For more than six decades, Aflac voluntary insurance policies have given policyholders the opportunity to focus on recovery, not financial stress.
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